EVERGIB “Up Close and Personal” Feature in Capitol Communicator. Photo: Cade Martin
Hello
We’re a nomadic creative studio specializing in strategically led advertising and branding.
As creatives, we’re doers by nature. We’re not just thinkers, we’re makers. Whether it’s launching a brand, developing an ad campaign, crafting design or telling stories, we transform ideas into the tangible. We believe the creative process is a journey, and we’re always up for a new adventure.
Who We Are
A partnership twenty years in the making.
EVERGIB was founded by seasoned creative professionals, Rachel Scott Everett and Brian Gibson. In the evolving communications landscape, we recognized an opportunity to partner with agencies and companies directly to establish a mutually-beneficial working relationship based on adaptability, transparency, and personalized attention.
What We Do
Working anywhere with people everywhere.
As a remote-friendly team, we work from our creative studio or wherever we happen to be. Depending on the project and our availability, we also travel to work on-site. Our intentionally small model means streamlined communications, greater efficiency, and increased productivity. No matter what, we get it done.
On location for Baha Mar lifestyle shoot in Nassau, The Bahamas. Photo: EVERGIB
On location for ARIA wedding shoot in Las Vegas, Nevada. Photo: Troy Plota
Why We Do It
Your problems are our possibilities.
Helping an agency win a pitch. Introducing (or reintroducing) a brand to the world. Ensuring a non-profit gets noticed. Successful business requires strategic, well executed creativity. We love that work we do has the potential to provoke change, impact culture, and make a difference.
HOW WE DO IT
Work from anywhere is nothing new for us.
We started our nomadic creative studio with a vision to build relationships that aren’t bound by geography. Where agencies and companies can get access to smart thinking and beautifully executed work wherever they are in the world. That still holds true today. Because the way we work hasn’t changed, it’s just become the norm.
Working from Richmond, Virginia. Photo: EVERGIB
We strive to harness the power of creativity to do good work.
And to do good in the world.
Leadership
Rachel Scott Everett
Creative Director / Art & Copy
A hybrid creative, Rachel considers every aspect of communication to get to the heart and soul of a brand. She strives to uncover unique, desirable elements that inspire an emotional connection. A champion of big ideas and the power of storytelling, Rachel believes creativity can be used as a force for good to improve the world we live in.
Education:
VCU Brandcenter - MS, Advertising / Art Direction
James Madison University - BA, Communications / Public Relations
FYI:
Since the 2016 election, Rachel has leveraged her expertise to raise awareness of, and advocate for, women’s rights and social equality. She was honored as one of Virginia’s “Agents of Change” for her work with Women's March and featured in a special exhibit at the Virginia Museum of History & Culture, "Agents of Change: Female Activism in Virginia from Women's Suffrage to Today."
Miscellany:
Rachel is a certified yoga instructor, cocktail enthusiast, and loves to dance any chance she gets.
Brian Gibson
Creative Director / Art & Design
A hard worker with meticulous attention to detail, Brian creates work that’s well-crafted and backed by solid conceptual thinking. From point-of-sale and packaging, to websites and events, to print, tv and digital advertising, Brian takes a hands-on approach, recognizing the ownable opportunities in every piece of communication and design.
Education:
VCU Brandcenter - MS, Advertising / Art Direction
Wake Forest University - BA, Psychology / Fine Arts
FYI:
Brian’s first job out of college was Assistant Brewmaster at a startup micro-brewery in North Carolina. He ultimately pursued a career as a creative professional, but continues to homebrew – his favorite style to brew is English ESB. Brian’s nano brewery’s packaging design for Gibson Brewing Co. is featured in HOW’s “Cool Beer Labels: The Best Art & Design from Breweries Around The World.”
Miscellany:
Brian is an accomplished hot sauce maker, amateur chef, and
recognized BJCP certified beer judge.
Capabilities
Advertising
- New Business Pitch
- Brand Launch
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
- Copywriting
Branding
- Discovery
- Brand Strategy & Positioning
- Naming
- Logo & Visual Identity
- Story & Messaging
- Website
- Design
Messaging
- Brand Manifesto
- Language & Word Choice
- Voice & Tone
- Mission, Vision, Values
- Headlines, Taglines, Slogans
- Video Scripts
- Keynote Presentations
Website
- Custom WordPress
- Content Organization
- Content Creation
- Web Design
- Web Development
- UX/UI
- SEO
Design
- Digital & Social
- Brand Collateral
- Brochures
- Direct Mail
- Annual Reports
- Packaging
Production*
- Creative Direction
- Talent Sourcing
- Location Scouting
- Content Research & Organization
- Photo & Video Shoots
- Pre & Post Production
- *We work as creative liaison between agency/company and production partner to supervise, manage and assist during all phases of production
Consulting
- We offer consulting in the areas above on an hourly or monthly retainer basis.
Brand Experience
Travel/Hospitality
- ARIA Resort & Casino
- Atlantis
- Baha Mar
- Bal Harbour
- Borgata
- Discover Puerto Rico
- Dollywood
- El Encanto
- Galaxy Macau
- Hotel Indigo
- La Samanna
- Maryland Live
- Mr. C Hotels
- Mount Airy Resort
- MWAA
- Ocean Resort
- Orient-Express
- PhotoQuest Adventures
- Pier Sixty-Six
- Shamin Hotels
- Solaire Philippines
- The Grand Del Mar
- Vdara Hotel & Spa
Food & Beverage
- Checkers/Rallys
- Conejo
- Five Guys
- Sage
- Tazza Kitchen
Lifestyle
- Blistex
- Boiron
- California Cheese
- Coors Light
- DIRECTV
- Entemann’s
- Florida Lottery
- Legrand Lighting
- Onelife Fitness
- Oroweat
- Scott’s
- Seasonal Roots
- SMARTBOX
- Stridex
- TracFone
Luxury
- Exotics Racing
- Mansion Global/WSJ
- Moët
Fashion
Architecture & Design
- 3North
- Prologue Hospitality
- THA Design + Architecture
Financial
- BB&T
- Capital One
- Elephant Insurance
- The Build Card
- Union Bank
- Wall Street Journal
Real Estate
- Brixmor
- CBRE
- City Center Bishop Ranch
Education
- Collegiate School
- Institute for Global Learning
- Montessori
- Orchard House Middle School
- TABS
- VCU School of Business
Automotive
- First Team Auto
- Ford
- Mitsubishi
- Toyota
Trade Group/Utility
- NCTA
- Pepco
Non-profit
- ChildFund International
- Eddie Adams Workshop
- GreenSpring Academy
- Heal The Bay
- Humane Society
- JFS Richmond
- Liberation Veteran Services
- Maymont
- Richmond Ballet
- RockWorks
- Startup Virginia
- The Richmond Forum
- The Span Center
- VoteEqualityUS
- VPM
- VPM News Focal Point
- West End Academy of Dance
- Women’s March National
- Women’s March Rome
- Women’s March RVA
Health
- Pediatrics On The Go
- Sentara
- Virginia Women's Center
Research