VCU School of Business logo

Client

  • VCU School of Business

Photographer

  • Skip Rowland

Capabilities

  • Logo & Visual Identity
  • Story & Messaging
  • Design
  • Consulting

Creativity At Work

The VCU School of Business, located in Richmond, Virginia, created the Investors Circle as a way to recognize donors who continually support the globally-ranked business school. Members gain access to exclusive events including lectures and fireside chats with notable community speakers. We created a professional, elevated rebrand for the Investors Circle to give the organization the prestige it deserves.

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Investors Circle logo
VCU email template

Inspired by the School's motto, "Creativity at Work," we developed a contemporary logo that intertwines the initials of "Investors Circle." The branded designation of this exclusive group has added relevancy and allowed for more outreach and engagement.

VCU School of Business stairway
VCU School of Business lobby
VCU Endowment Day program
VCU Endowment Day program detail
VCU Endowment Day invitation
Creativity at Work

Since 2017, we've designed the School's annual holiday card. Each year, we explore different production techniques to offer an unexpected, "creative" touch. From diecuts to embossing to the right paper texture, we know it's the details that make all the difference.

VCU Holiday Card

Results

The rebrand of the Investors Circle has helped elevate the initiative, enticing current and potential donors to maintain and in some cases, increase donations to the VCU School of Business. Recognition levels start at the Associate level with a gift of $1,000 up to the Chairman with a gift of $25,000 up.

VCU classroom

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