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Client

  • Alton Lane

Photography

  • Courtesy of Alton Lane

Capabilities

  • Brand Strategy
  • Design
  • Consulting

The New Standard for Premium Custom Menswear

Alton Lane is an American menswear company with a focus on exceptional fit, quality and value. As a business that’s all about nuance and details, Alton Lane needed to apply the same level of attention to their branding. After a thorough immersion into the company, we developed a custom strategy to better define the brand, along with a style guide to ensure creative deliverables were properly executed.

instagram10K followers

twitter5K followers

facebook16K followers

Style guide cover
Style guide brand voice
Style guide photography
Style guide color palette

The brand style guide includes specifications for a unique verbal and visual aesthetic. From brand tone and voice to typography and color palette, the guide provides a consistent framework for all of their marketing and creative communications.

Style guide usage examples
Photo of man walking in blazer
Website on multiple devices
Website on iPad
Website on laptop
Man in suit at bar
Man in suit with puppy

In addition to the style guide, we consulted with Alton Lane on the customer experience, making recommendations for in-store brand touchpoints and customer packaging.

Shopping bags
Shirt and tie boxes
Coat hanger with icon
Fabric swatch book

Results

Alton Lane has been named “the new standard for premium custom menswear” by Forbes magazine. As a testament to their continued success and growth, the company recently announced the launch of their first custom shoe collection. They continue to be featured in notable publications such as Esquire, GQ, Men's Fitness and The Wall Street Journal.

Photo of tailor chalking fabric

“Working with EVERGIB was an absolute pleasure. They exceeded my expectations in almost every way. In addition to being incredibly talented, they are kind, humble, engaging and have a wonderful work ethic. I can’t recommend them highly enough.”


— Colin Hunter, CEO & Co-Founder, Alton Lane

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