Vote Equality Logo

Passion project

 

Client

  • VoteEqualityUS

Photographer

  • EVERGIB

Videographer

Video Narrator

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Story & Messaging
  • Website & Digital
  • Design
  • Consulting

The Future Is Equal

VoteEqualityUS is a nonpartisan grassroots campaign promoting equality for all Americans. Made up of passionate volunteers, the national movement is advocating to enshrine the 28th Amendment (Equal Rights) to the United States Constitution. Currently, the U.S. is one of just 28 countries worldwide that does not recognize its citizens as equal under the law, regardless of sex (Southern Legal Counsel).

Visit the site designed by EVERGIB: VoteEquality.US

instagram1K followers

twitter3K followers

facebook6K followers

For the visual identity, we created a multi-faceted logo that incorporates a check mark into the “V” (achievement) with the subtle addition of the equal sign (equality). The speech bubble alludes to getting the word out, while the exclamation point emphasizes the urgency for action. An alternate mark with a graphic silhouette of the U.S. signals a national rallying cry.

Vote Equality USA Map logo
Vote Equality Website Homepage
Vote Equality Website Senators
Vote Equality Website iPhone homepage
Vote Equality Website iPhone homepage
Vote Equality Website iPhone homepage
Crowd marching

The 28th Amendment (Equal Rights) states:
“Equality of rights under the law shall not be denied or abridged by the United States, or by any state, on account of sex.”

Crowd marching
Woman in Suffragate costume holds sign
Marcher waves ERA NOW sign
Social media graphic - lavender
Social media graphic - purple
Social media graphic - magenta

The streamlined design utilizes a nonpartisan friendly color palette that’s bright, bold and welcoming. From print to web to digital, the aesthetic embodies the brand’s core values of empowerment, inclusivity and credibility.

VEUS_Mask_V02
Brand Style Guide
Bumper Sticker
Yard Sign

The new brand was unveiled at Celebrate!38, an equality parade attended by thousands of equality advocates, politicians and national organizations. The event helped to increase awareness of the 28th Amendment (Equal Rights) and celebrate Virginia getting our country one step closer to “liberty and justice for all.”

Musicians Marching
Delta Sigma Theta women on US Capitol steps
Marchers on steps of VA State Capitol building
Woman with 'Love' pennant
Social media graphic - Defend Our Future
Woman waves 'Equality' flag
Fairy of Fairness
Girl Scout Cookies for sale

Results

In less than six months, we got the VoteEqualityUS brand up and running, defining their positioning with a thorough brand strategy, crafting compelling materials that are both attractive and informative, and developing a user-friendly website that features real-time tracking of SJ6 legislation, as well as updates on current sitting Senators and Senate races. VoteEqualityUS is poised and ready to make equal rights for all a reality – we’re proud to be a part of making history.

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