In The News

Updates of our latest work, featured articles, press mentions and community involvement.

 

EVERGIB End of Year Recap: Cheers to New Horizons 🌅

We're reflecting on an incredible year and gearing up for more exciting adventures, including the launch of new ad campaigns for Atlantis Resort and Onelife Fitness, rebrands for non-profits GEBG and Senior Connections, and more. Plus, we're moving onwards, upwards, and abroad with global adventures starting in Mexico City.




Opinion | The Mourning After: Facing the Fallout of Election 2024

The 2024 election results have reignited national tensions, as Trump's re-election signals a return to divisive politics. Reflecting on missed opportunities and potential threats to democracy, Americans are grappling with a new reality shaped by authoritarian ambitions, media disinformation, and polarized ideologies. Unity and resilience remain critical moving forward.



Brian Gibson and Rachel Scott Everett - Eddie Adams Workshop

Brian and Rachel are co-founders of EVERGIB, a nomadic creative studio specializing in strategically led advertising and branding. With over 15 years working at ad agencies from New York to Los Angeles, they've honed their skills in art direction, copywriting, strategy and creative direction.



EVERGIB Fall Update: Chasing Inspiration 💖

This fall, we're working remotely in New England & the Catskills, celebrating community with JFS Richmond, partnering with Onelife Fitness and starting new projects with Atlantis, DIRECTV and more. #evergib #creative #advertising #branding




Summer Revolution

This summer, we're taking action for a better world by promoting equality for all, confronting big media, fighting for women's rights, celebrating Pride, getting out the vote and more. #evergib #creative #advertising #branding


News or Noise: How Irresponsible Journalism Threatens Our Democracy

Journalists criticized Biden's debate performance while downplaying Trump's lies and misconduct. This selective reporting ignored Biden's successes and Trump's failures, including his impeachments and recent conviction. Sensationalism for profit has distorted news, undermining democracy and allowing Trump to manipulate narratives, while the public's preference for engaging, controversial stories exacerbates this trend.





vol. 220 / STROLL

I've been salsa dancing at this iconic Cuban bar & restaurant for over a decade. I love how diverse, inclusive and welcoming the salsa community is - not just in Richmond, but around the world. A group lesson starts at 8pm followed by social dancing that includes salsa, bachata, merengue and more.


EVERGIB Spring Update: Eternal Spring

This spring, we're sharing highlights from our remote work stint in Colombia, a new website for Startup Virginia, championing the value of senior creatives in Adweek, connecting to community and more. Plus, help us decide our next adventure abroad. #evergib #creative #advertising #branding


Create Your Own Rhythm

Editor's note: This essay is a transcript from the CreativeMornings talk given by Rachel Scott Everett at the VCU Brandcenter on November 17, 2023 in her hometown of Richmond, Virginia.] Good...


EVERGIB Winter Update: A Love Note

This February, we're celebrating Black History Month, getting ready to fly south for the winter, building community and blazing trails, sharing inspiration and more. Plus, learn why we've got lots of love for our home base, Richmond, Virginia - the Capital of Creativity. #evergib #creative #advertising #branding




EVERGIB End of Year Recap: Have a Holly Dolly Christmas

We're ending the year with a bang with a new Dollywood Christmas campaign, talking "Rhythm" with CreativeMornings, taking risks post-Brandcenter, and more. Plus, we're getting ready for the holidays with some RVA gift inspo before packing our bags for Puerto Rico to ring in the new year.




EVERGIB Fall Update: Harvesting Creativity

Check out our extraordinary brand refresh for Orchard House Middle School, along with an opinion piece on the viral hit song "Rich Men North of Richmond," a new biz win with Senior Connections, agency work for Pier Sixty-Six Resort, and much more. #evergib #creative #advertising #branding


From Rich Men To Corporate America - The Side Show

The viral hit "Rich Men North of Richmond" succeeds at conveying a collective dissatisfaction about how our country runs, but right now, we need action - not apathy - to instigate real change in the U.S. political system.


EVERGIB Summer Update: Pride is for everyone

Join us in giving the gift of allyship, learn how brands can play a bigger role in curbing gun violence, check out the latest with our friends at VPM and Startup Virginia; and find out where we're headed later this summer. #evergib #creative #advertising #branding



EVERGIB Spring Update: A Fresh Perspective

Catch up on our latest work and wanders abroad, as well as updates on our brand partners thriving in their respective fields of public media, hospitality, and non-profit - plus, learn how to stay inspired this spring. #evergib #creative #advertising #branding



Art for All

The struggle for equality is represented in an exhibit at the Virginia Museum of History & Culture.




VA Event - Artists4ERA

Most Americans have no idea there is an ENORMOUS equality gap in our Constitution! Join us as we spotlight a group of amazing artists to uplift the 28th Amendment (Equal Rights). It is well past time for our Constitution to include all of us. #Equality



EVERGIB End of Year Recap: Merry Vibes Only

Check out our 2022 Highlights including work for DIRECTV, Atlantis Resort and more, plus wanders in Mexico, NYC and California. #evergib #creative #advertising #branding



EVERGIB Fall Update: A New Season of Inspiration

Learn more about our brand refresh for The Richmond Forum, our integrated media campaign win for VPM News Focal Point, continued growth of our client Seasonal Roots, getting out the vote, and much more. #evergib #creative #advertising #branding





Martin Luther King III on X (formerly Twitter): "Last week, thousands took to the streets in our nation's capital to protest for reproductive rights. I applaud those who participated in the @womensmarch 2022 for their dedication to nonviolent resistance and organizing against oppression. #NonviolenceInAction 📸 by: @KishaBari pic.twitter.com/MSz0dgMN4X / X"

Last week, thousands took to the streets in our nation's capital to protest for reproductive rights. I applaud those who participated in the @womensmarch 2022 for their dedication to nonviolent resistance and organizing against oppression. #NonviolenceInAction 📸 by: @KishaBari pic.twitter.com/MSz0dgMN4X


Virginia is for Lovers, not Political Agendas | Muse by Clios

As a Virginian, I've always been proud of my state's motto: "Virginia is for Lovers." The iconic slogan first appeared in a 1969 ad campaign for what is now Virginia Tourism Corporation. It was created by Martin and Woltz Inc., which later evolved into The Martin Agency, and has been in use ever since.




America Is Not Living Up to Its Brand Promise | Muse by Clios

Credit: EVERGIB/stock.adobe.com Freedom. It's a concept that has defined America since its inception. Land of the free. Let freedom ring. Free to be you and me. Many of us grew up being told America is the greatest-and freest-nation on earth.


Ikigai, by Victor Haskins

Ikigai by Victor Haskins, released 01 July 2022 1. A New Way 2. Ikigai 3. Grow Wider, Deeper 4. Alone With My Thoughts 5. Me vs. Me 6. To Seek Understanding 7. Discernment 8. That Which Is For Me... 9. Everything Is a Game, Somehow Be cautious and intentional with how you spend your time and attention.



EVERGIB Summer Update: To Brighter (& Lighter) Days Ahead

Get the latest on our work and wanders: living a happier, healthier life with Seasonal Roots, getting inspired in the Big Apple, adventuring in the Caribbean, learning about the Ikigai philosophy and much more. #evergib #creative #advertising #branding




EVERGIB Spring Update: Livin' La Vida Loca

Read about our latest wanders and projects that awaken the senses: a new restaurant brand launch, traveling abroad for production, teaching about the power of creativity, giving back for giving day, defending freedom of choice and more. #evergib #creative #advertising #branding






EVERGIB Winter Update: Love Is In The Air

Read our latest news including the brand launch of a primetime news show, a feature in the Washington Post, a monumental Black History Month, working remotely in Mexico and much more.





The Republican Party's Brand Devolution | Muse by Clios

Today marks the one-year anniversary of a day none of us will, or should, ever forget. Jan. 6, 2021, was a travesty. A sober reflection of our country's current state of politics and collective moral decline. Whether you're right or left leaning or somewhere in between, the horrific attack on the U.S.





EVERGIB Fall Update: Fall for the power of creativity

Grab a mezcal & read our latest news: What If Advertising Could Save The World? recently published on Muse by Clio, Conejo Cocina Mexicana brand launch coming soon, #OnHoldAtHome wins in Side Show, VPM News Focal Point to debut early next year, EVERGIB heads west and more.



What If Advertising Could Save the World? | Muse by Clios

In our country, and around the world, democracy is at stake. My alma mater, the VCU Brandcenter (formerly the VCU Adcenter) had a mantra: "We're not out to save the world. Just advertising." But what if advertising could save the world-and our democracy? I'm ready to take action, but I need your help.







More Summer Please ☀️

Introducing our new brand campaign for portable moving and storage company Shout-out to our fabulous production partners: Motion Design & Animation: Sound Design: Voiceover: SMARTBOX, serving 60 million customers nationwide. Goodbye stress... hello smart! C Rian/Hunter | Kera O'Bryon ream Studio |


Girl Ambassador Program | Girls For A Change

Our girls don't just want equal opportunities, but every opportunity When we think about the future of work, we see Black women in the boardroom, Black women starting businesses...


Spring Awakening: A Vision for Richmond's Post-Pandemic Renaissance

Richmond, a vibrant city in Virginia, is experiencing a mix of emotions following the lifting of COVID-19 restrictions. With the universal indoor mask mandate and capacity limits gone, residents are transitioning from a year of stagnation to a new chapter of hope. Vaccination rates are high, and the city is slowly returning to a semblance of normalcy.



https://www.richmondadclub.com/winners/richmond-ballet-the-state-ballet-of-virginia





EVERGIB Spring 2021 Update: Time to celebrate Spring

Read our latest news: Richmond Ballet Website Launch #AwakenAndUplift, Maymont "Spring Arrivals" & Adopt An Animal Campaign, Virginia Museum of History & Culture "Activism From Home," The Future Is Equal, vaccine rollout and more. #evergib


The Future Is Equal: A Call For Action & Advocacy

Girls For A Change is a nonprofit organization at the forefront of promoting gender and racial equity through leadership development. With a focus on empowering Black girls and girls of color, the organization aims to create positive change by challenging perceptions and narratives surrounding leadership.


Let's talk about equality in leadership ⚡️

Equality in leadership should not be a controversial topic. So why do few leaders speak out on it? Check out our story written to inspire greater understanding of the importance of gender and racial equity. All of us, particularly men in leadership, have a responsibility to ensure girls and women achieve true equality.




Canceling The Confederacy

Dismantling the Confederacy's legacy as one of the most ubiquitous brands in American history is not easy. But, as Rachel Scott Everett writes, progress is finally being made. On July 1, 2020, I stood with hundreds of masked observers to witness history in my hometown of Richmond, Virginia: the official removal of the first Confederate [...]


The Reckoning: An Election Day Retrospective

Editor's note: This essay by contributing writer Rachel Scott Everett was originally published on her Medium site back on Election Day in November; it was written with no idea what was to come in the days that followed. However, in light of the earthshaking events we've seen since then, the points made within remain very [...]


VCU Business

VCU Business News & Events page is your destination for stories that show the impact of VCU Business. Find events related to your interests.


Richmond For The Win: From Making Ads To Making Change

In the midst of an extremely difficult year, increasing recognition for Richmond creative organizations like The Martin Agency, Arts & Letters Creative Co, and VCU Brandcenter have shown the rest of the world what locals have long known - that Richmond is one of the top creative cities the US has to offer.


EVERGIB End of Year Update: New Work & Looking Ahead

Our new brand campaign for VPM, Virginia's home for Public Media, focuses on their mission to educate, entertain and inspire. Work includes messaging and design of print, digital and social media materials, as well as a brand video. #ConnectedToWhatMatters






The Beautiful Game Meets A Beautiful Life

Rachel Scott Everett pays tribute to Daryl Grove, the beloved local podcaster and host of the Total Soccer Show, who recently passed away from cancer. Grove, a passionate soccer enthusiast, brought his love of the game to the people of Richmond and beyond.


Canceling The Confederacy - The Side Show

After the senseless killing of George Floyd, my hometown of Richmond, Virginia, former capital of the Confederacy, found itself in the national spotlight with the resurgence of BLM protests and debates over Confederate statues.


https://rvamag.com/politics/be-ruthless-honor-rbgs-legacy-and-get-out-the-vote.html


https://www.linkedin.com/posts/vitamin-t-_onholdathome-hispanicheritagemonth-bethechange-activity-6716422487883812864-u4Dv/


Dancing With Myself: Reflections of a Community No Longer In Touch

For the citizens of Richmond's hidden world of salsa and bachata, opportunities for dancing and being in touch with one another is yet another casualty of the COVID-19 pandemic. Last week marked six months since the initial lockdown in Richmond due to COVID-19. These days, face masks and social distancing have become second nature.




Happy Women's (In)Equality Day

It may be Women's Equality Day, but the U.S. is one of just 28 countries worldwide that does not guarantee women constitutional equality. Read our article to learn more. #Equality4Everyone





https://rvamag.com/photo/from-pandemic-to-protests-chronicling-our-community-during-covid-19.html



VPM on LinkedIn: #publicmedia #virginia

From our community to the world at large, we're proud to be your choice for insightful programming in arts and culture, history, science, news and education...



Canceling the Confederacy | Muse by Clios

A biker rides along the perimeter of a heavily graffitied statue of Confederate general J.E.B. Stuart in Richmond, Virginia, former capital of the Confederacy. Photo by EVERGIB.


https://brandcenter.vcu.edu/alumni/newsletters/june-2020/



The Pitch: Advertising and marketing news for 4.14.20 - Richmond BizSense

A campaign to support restaurants affected by COVID-19 gets an assist from a local film production house and sound studio, several shops pitch in on a neighborhood business group rebrand, and a state media company gets a new ad campaign and airs a public TV show produced partially in Richmond.





RESISTANCE: THE EXHIBITION

Throughout history, certain years and cultural moments mark significant changes and threats to social and political justice - equity for all people. In 2017, the newly elected government in Romania wanted to decriminalize corruption offenses, and Romanians marched in what was a comparable gathering since the fall of communism in Bucharest.


 



Love and Business at Brandcenter

A story of work, wanders, and how love always wins. EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding. evergib.com


https://talesfromsixty.com/portfolio/love-and-business-at-brandcenter/


Marking time and history

Commemorating the 100th anniversary of the passage of the 19th Amendment to the U.S. Constitution granting women the right to vote, the Virginia Museum of History & Culture selected 20 women to re-create a 1915 photograph of suffragists taken at the State Capitol in Downtown.



https://augustafreepress.com/virginia-museum-of-history-culture-recreating-historic-suffragist-photo-in-capitol-square/



Happy Holidays from EVERGIB ✨

update your preferences or unsubscribe here. Questions/comments? We'd love to hear from you. Contact us directly athello@evergib.com





20 Best New Portfolios, August 2019

Every month we roundup the best portfolios launched by agencies, freelance designers, and other creative professionals, into one easy-to-digest collection.




Fall Update from EVERGIB 🍁

Rachel recently had the honor of introducing her very first Creative Director in advertising, CREATIVEMORNINGS: Inspiring and connecting communities Karen Costello, Chief Creative Officer at The Martin Agency, to the CMRVA community. CreativeMornings is a free, monthly breakfast lecture series with 190 chapters worldwide. See if your city has a chapter here.


Summer Update from EVERGIB ☀️

NEW WORK: Ocean Resort & Casino Agency: SK+G SK+G, we helped develop the launch campaign for Ocean Resort & Casino, a new destination for non-stop fun in Atlantic City. With the challenge of a modern facade and its previous incarnation as Revel, it was important to define the Ocean brand as fun, friendly and welcoming to all.




Spring Update from EVERGIB 🌸

NEW WORK: Startup Virginia Startup Virginia is an incubator that supports high-growth businesses by connecting the community to exceptional mentors and programs at the amazing 1717 Innovation Center. We created a brand to reflect the spirit and drive of passionate entrepreneurs, and to position Virginia as a premier startup destination.



Fall Update from EVERGIB

NEW WORK: West End Academy of Dance For over 40 years, WEAD has been the West End's most beloved neighborhood dance studio. From its inception, the school has strived to make dance available to all who desire to learn it.


Happy Summer

NEW WORK: Toyota The King Agency to concept a new TV campaign for a regional dealership of Toyota, produced by Dreams Factory and Spang TV. For more than 40 years, McGeorge Toyota has earned the trust of central Virginia's Toyota drivers. We demonstrated the special bond shared with its customers through stories that speak to loyalty, respect and guidance.




The future is bright: new branding for JFS Richmond - Jewish Family Services Richmond

For more than 165 years, JFS Richmond (Jewish Family Services) has provided exceptional guidance and support to individuals and families of all ages, faiths and income levels. Despite this longevity,many are unaware of the full range of quality services this respected nonprofit organization provides. "That's precisely why a rebrand was in order," said newly-appointed Chief [...]








Student Spotlight: Deux Toiles

A series of bathroom amenities for The Cullen, a boutique hotel located in Melbourne, Australia. "Inspired by the residential artist who is also the founder of the hotel, I carefully developed the ideas, subtracting the unnecessary elements in order to communicate better while maintaining simplicity.


http://www.graphicology.com/blog/2012/6/20/382-gibson-beer.html