ExR-logo_KO

Client

  • Exotics Racing

Agency

  • SK+G

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Yeah, It's That Good

Exotics Racing offers guests the thrill of a lifetime: the opportunity to drive on a competitive-style race track in a luxury supercar. After an exhilarating test drive ourselves, we had all the inspiration we needed. Our concept was based on the insight that getting behind the wheel of a Lamborghini or Ferrari 458 can only be matched by that other pure adrenaline-fueled, heart-racing experience.

instagram31K followers

twitter4K followers

facebook223K followers

Magazine ad detail
white car
Magazine ad - yes
Magazine ad detail - faster

The simple layout allows for different luxury cars to be featured, while suggestive headlines and a sleek aesthetic create an elevated ad campaign with instant shareworthiness.

raceway
Magazine ad - nervous
Magazine ad - faster
speedway billboard

Results

Exotics Racing has won “Best Extreme Adventure” in Las Vegas for several consecutive years, and has been recognized with numerous awards from the Southern Nevada Hospitality Concierge Association and Review-Journal’s Best of Las Vegas. It consistently earns five-star reviews from customers on Trip Advisor and Yelp. Exotics has always been known as the "Original and #1 Supercar Driving Experience in Las Vegas" and is now garnering buzz for attracting celebrities like LeBron James, Trevor Noah, Michelle Rodgriguez and more.

cars on track

Advertising Portfolio

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Baha Mar

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Ocean Resort

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Toyota

Building trust for the region’s largest Toyota dealership.
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Kohl's

Igniting a revolution around the universal love of denim.
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Wiping away the causes of problem skin.
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Introducing the smart alternative to traditional moving and storage.
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Solaire

Developing a unique aesthetic for resort dining.
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Exotics Racing

Making the world’s ultimate racing experience even racier.
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Vdara

Announcing a new way to do Vegas.

View More Work

branding