Vdara_logo_KO

Client

  • Vdara

Agency

  • SK+G

Photographers

  • Steven Lippman
  • Cristina Trayfors

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Do Vegas Differently

Vdara Hotel & Spa is truly a one-of-a-kind in Las Vegas. We leveraged the boutique hotel’s unique attributes to create an ad campaign that intentionally puts the hotel experience, not Las Vegas, at the forefront. With its eco-friendly, non-gaming, smoke-free property, plus all suite rooms, it's easy to see how Vdara is the hidden gem off The Strip. Those looking for the fun and excitement of Sin City without the crowds or chaos, can find it at Vdara – the smart, stylish choice for those in the know.

instagram55k followers

twitter57K followers

facebook222K followers

Vdara Resort architecture
Vdara Playtime ad detail
Vdara Playtime ad photo
Vdara Date ad photo
Vdara Date ad

Elevated photography with a rich color palette, reminiscent of Vdara's aesthetic, features themes of escape, relaxation and productivity, appealing to both vacationers and business travelers.

Couple walking dog
Couple at valet
Couple on bed
Headline - Playtime

An entire campaign was dedicated to Vdara's signature spa and salon experience. It was promoted to hotel guests, as well as general visitors to Vegas looking for an escape within their escape.

Vdara Spa ad detail
Woman at spa
Woman at spa in robe
Woman lying on bed in spa
Vdara ad headline - World Away
Woman in spa with candles
Woman in hot tub

In addition to print ads, the campaign included digital advertising, social media promotion and an extensive library of lifestyle imagery to highlight the hotel’s modern, tranquil atmosphere.

Woman sitting on chair
Man drinking coffee
Men at bar

Results

Vdara has been recognized as one of Travel + Leisure’s Top 5 Non-Gaming Hotels in Las Vegas, as well as Conde Nast’s 16 Best Hotels in Las Vegas. Most recently, ESPA at Vdara earned the highly coveted Forbes Five-Star rating for its third consecutive year.

Business meeting
Businesspeople talking

EVERGIB is everything you want in an advertising partner – strategically sound, instinctually creative and thoroughly professional. They are smart, passionate and motivated. I highly recommend EVERGIB and look forward to working with them again.

 

– Jim Gentleman, former Chief Strategy Officer, SK+G

Advertising Portfolio

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Baha Mar

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Baha Mar

Building anticipation with a short film created for the Academy Awards.
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Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
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City Center

Putting the urban in suburban for an upscale California mall.
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Atlantis

Elevating the magic of an iconic Caribbean resort.
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VPM

Shaping the personality of Virginia's home for public media.
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Ocean Resort

Reinventing the hottest casino in Atlantic City.
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Toyota

Building trust for the region’s largest Toyota dealership.
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Kohl's

Igniting a revolution around the universal love of denim.
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Stridex

Wiping away the causes of problem skin.
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Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
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Aria

Introducing a Vegas wedding chapel unlike any other.
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SMARTBOX

Introducing the smart alternative to traditional moving and storage.
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Solaire

Developing a unique aesthetic for resort dining.
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Exotics Racing

Making the world’s ultimate racing experience even racier.
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Vdara

Announcing a new way to do Vegas.

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