JFS_Logo_Stacked_Solo_KO

Client

  • JFS Richmond

Photography

  • Courtesy of JFS Richmond

Capabilities

  • Brand Strategy
  • Naming
  • Logo & Visual Identity
  • Story & Messaging
  • Website & Digital
  • Design
  • Consulting

Transforming lives.
Strengthening our community.

Jewish Family Services (JFS Richmond) is a nonprofit organization providing innovative, quality services that empower people through every stage of life. Despite serving the Greater Richmond area for over 165 years, many were unaware of their offerings. We revamped their positioning, updated their name and distilled their comprehensive services into three main areas of focus. With these strategic choices in place, we then executed a new logo & visual identity, story & messaging, responsive website and marketing materials to bring the organization up to date and regain relevancy.

Visit the site designed by EVERGIB: JFSRichmond.org

instagram<1K followers

twitter<1K followers

facebook1K followers

JFS Logo
JFS icon
JFS Press Kit folder
JFS Brochure trio
JFS Brochure trio
JFS Brochure
JFS Care definition
JFS Conseling definition
JFS Adoption definition

Our collaborative discovery process led to renaming the organization JFS Richmond. The new name conveys a more inclusive image by shifting the focus from a religious affiliated organization to one that provides social services for all.

Photo of couple on couch
JFS Website on multiple devices
JFS Website on laptop
JFS Website on iPhone
Photo of volunteers
Photo of elderly man with walker and home care assistant

With a solid strategy in place, we developed a new logo & visual identity, story & messaging, website and marketing materials. Together, they provide a fresh aesthetic and clearer story to help people better understand and connect with JFS Richmond as a valuable community resource.

JFS Collateral
JFS Logo on coffee mug
JFS Adoption photo
JFS Counseling photo
JFS Care photo

Results

Within weeks of the website going live, JFS Richmond received a significant increase in client leads due to the site’s ease and accessibility. The organization recently celebrated their 170th anniversary and continues to expand their services, helping more than 1,500 clients annually. Additionally, fundraising efforts reached nearly $1M from grants, endowments, private donations and personal contributions.

JFS conference room

“EVERGIB were truly partners throughout our rebranding process. The materials they created are fresh and innovative. We couldn’t have asked for better or more professional collaborators and are thrilled with the results.”

 

— Wendy Kreuter, CEO, JFS Richmond

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