The new aesthetic incorporates a refreshed logo, visual identity and responsive website that are tied together by a distinct color palette to help organize and distinguish the company’s proprietary offerings.

The new messaging and design aesthetic were applied to a suite of marketing materials including a branded sales kit with custom graphics, proposal template, sell sheets, e-newsletter and presentation deck.

We reworked content and simplified language to provide a clearer understanding of the organization's capabilities. The change made it easier (and quicker) for prospective clients to gain a more accurate overview, while also elevating the brand to a whole new level of credibility.

Results

After the website went live, The Mom Complex noticed a significant improvement in their project acquisition process. Upon initial contact, clients were better informed, more engaged and often ready to take the next step, saving time for both parties. The Mom Complex continues to be featured in publications such as Fast Company, The Wall Street Journal, The Huffington Post and Working Mother Magazine.