In The News
Updates of our latest work, featured articles, press mentions and community involvement.
Equality in leadership should not be a controversial topic. So why do few leaders speak out on it? Check out our story written to inspire greater understanding of the importance of gender and racial equity. All of us, particularly men in leadership, have a responsibility to ensure girls and women achieve true equality.
Addison Clark was hired by Medical Imaging of Fredericksburg. Work will include digital marketing, search engine optimization, social media management and data analytics. Elevation hired two new employees. Chris Fullman is associate director of platforms and products, a new strategic and policy-focused position. He has over 20 years of industry experience, including at The Martin Agency.
OnHoldAtHome was conceived during the first week of lockdown by photographer Tania del Carmen Fernández and creative director Rachel Scott Everett of EVERGIB. Inspired by a social distancing gathering, they joined forces to begin documenting the lives of people in their neighborhood, collecting stories of fears, hopes and lessons learned.
Dismantling the Confederacy's legacy as one of the most ubiquitous brands in American history is not easy. But, as Rachel Scott Everett writes, progress is finally being made. On July 1, 2020, I stood with hundreds of masked observers to witness history in my hometown of Richmond, Virginia: the official removal of the first Confederate statue in our city.
Editor's note: This essay by contributing writer Rachel Scott Everett was originally published on her Medium site back on Election Day in November; it was written with no idea what was to come in the days that followed.
In the midst of an extremely difficult year, increasing recognition for Richmond creative organizations like The Martin Agency, Arts & Letters Creative Co, and VCU Brandcenter have shown the rest of the world what locals have long known - that Richmond is one of the top creative cities the US has to offer.
Our new brand campaign for VPM, Virginia's home for Public Media, focuses on their mission to educate, entertain and inspire. Work includes messaging and design of print, digital and social media materials, as well as a brand video. #ConnectedToWhatMatters
Growing up, I loved watching tennis. At the time, the big rivalry was between John McEnroe and Björn Borg. Most everyone I knew rooted for McEnroe. After all, he was the American - to do otherwise would be unpatriotic. While McEnroe was incredibly talented, the more I watched him, the more I realized I didn't really like him.
For VT After Hours, we're featuring Rachel Scott Everett and her work with #OnHoldAtHome. Working with Tania del Carmen Fernandez (taniadelcarmen.com),...
Brand Federation handled research, brand and messaging work for a marketing campaign promoting Children's Hospital Foundation's Built for Kids capital campaign to support construction of a new inpatient and emergency tower at Children's Hospital of Richmond at VCU. The marketing campaign was conceptualized and designed by Miami-based agency Markham & Stein and includes a brand video, TV spot and webpage.
This summer, freelance creatives Josh Weiss and Sunita Deshpande started The Side Show, an awards program exclusively focused on honoring side hustles and projects. More than 500 submissions later, the two have-with the help of a robust judging panel-chosen the inaugural winners.
Mustafa Ulker, Nathalie Flores, Tolga Tarhan, Alok 'Loki' Mahadevia, Mert Kizilay, Simon Jacobson "This is a mask you can't buy." @ wordofmouth is a fundraising campaign created by LA-based copywriter Mustafa Ulker. He realized that wearing masks blocks our micro-expressions and that makes everyday communication harder than we used to.
The death of Supreme Court Justice Ruth Bader Ginsburg is certainly a reason to mourn, but the best way we can honor her legacy is to ensure that as many of us as possible vote in this election. Brilliant. Passionate. Notorious. Last month, we didn't just lose a Supreme Court Justice, we lost a beloved icon.
Today, we're sharing this powerful image from the #OnHoldAtHome project created by Rachel Scott Everett and Tania del Carmen Fernández (taniadelcarmen.com...
For the citizens of Richmond's hidden world of salsa and bachata, opportunities for dancing and being in touch with one another is yet another casualty of the COVID-19 pandemic. Last week marked six months since the initial lockdown in Richmond due to COVID-19. These days, face masks and social distancing have become second nature.
Rachel Scott Everett is co-founder and creative director at EVERGIB, a nomadic creative studio specializing in strategically led advertising and branding. Since the 2016 election, she's been a passionate resister, leveraging her expertise to raise awareness of, and advocate for, women's rights and social equality.
It may be Women's Equality Day, but the U.S. is one of just 28 countries worldwide that does not guarantee women constitutional equality. Read our article to learn more. #Equality4Everyone
Local photographer Cade Martin shot images for a national TV spot for Tuff Shed. The 30-second video is posted on the storage shed manufacturer's website and LinkedIn page, and the images also refresh the company's photo asset library to reflect current circumstances. Martin worked out shoot logistics locally with the general manager of Tuff Shed's Richmond factory.
WNW MAGAZINE - Canceling the Confederacy: The Dismantling of One of the Most Powerful Brands in American History
"In some cases, a brand stretches or distorts the truth to appeal to its audience. Do we really think Pop-Tarts are part of a nutritious breakfast , as Kellogg's suggests? Over time, the reinforcement of this skewed reality becomes accepted as the norm.
New work includes #OnHoldAtHome, a collaboration with photographer Tania del Carmen Fernandez, documenting humble stories from the homebound, currently featured in RVA Magazine. #evergib
As the COVID-19 pandemic upended all of our lives this spring, Rachel Everett got together with photographer Tania del Carmen Fernandez to document how well Richmond is holding up. Their multimedia project is called #OnHoldAtHome. In March 2020, COVID-19 disrupted the lives of people all over the world.
This month marks the 100th anniversary of the ratification of the 19th amendment, which gave women in the United States the right to vote. A new documentary, "These Things Can Be Done ," looks at the Virginia suffragists who fought for this right, though Virginia was not one of the states that ratified the amendment.
From our community to the world at large, we're proud to be your choice for insightful programming in arts and culture, history, science, news and education...
The 100th anniversary of women's suffrage is an auspicious time for Virginians to reflect on the fight for equality. "These Things Can Be Done: Women's Suffrage in Virginia," a production of Boedeker Films, is presented by VPM in association with the Virginia Museum of History and Culture.
On July 1, 2020, I stood with hundreds of masked observers to witness history in my hometown of Richmond, Virginia: the official removal of the first Confederate statue in our city. A deluge of rain poured down, but spectators didn't budge.
With internships and job opportunities limited this summer, a team of Brandcenter students shifted gears and started The Carriage House, the Brandcenter's first student-run creative co-op. The group hit the ground running on June 1, providing pro bono services for 11 clients in the form of creative strategy, website design, brand positioning and strategy, social media, and more.
Give us a one-line bio of yourselves. We're a husband/wife freelance team and co-founders of EVERGIB, a nomadic (now stay-at-home) creative studio. Where are you living right now, and who's with you? We live-just the two of us-in Richmond, Virginia, affectionately known by locals as RVA.
Business (Not) As Usual, The Impact of COVID-19 on "Non-Essential" Workers, #OnHoldAtHome photo series, #PorchSolidarity happy hours and more. #evergib
All sorts of businesses around Richmond are trying to survive in the midst of quarantine; coming up with survival strategies has been even tougher for those deemed non-essential. With Governor Northam's recent issue of a mandatory lockdown, it's clear business won't be getting back to usual anytime soon.
PHOTOS: Neighbors in the Fan socialize at a safe distance during weekly '#PorchSolidarity Parties' - RVAHub
Neighbors in the Fan have found a creative way to socialize during this time of social distancing, and do it from the comfort - and safe distance - of their own porches. Reader Rachel Scott Everett and her husband Brian Gibson organize regular porch gatherings to catch up with neighbors over drinks, music, and conversation.
Throughout history, certain years and cultural moments mark significant changes and threats to social and political justice - equity for all people. In 2017, the newly elected government in Romania wanted to decriminalize corruption offenses, and Romanians marched in what was a comparable gathering since the fall of communism in Bucharest.
In honor of the 100th anniversary of the ratification of the 19th Amendment in the United States granting women the right to vote, the Commonwealth of Virginia has organized a statewide commemoration led by the Virginia Museum of History & Culture (VMHC).
The Martin Agency named Elizabeth Paul as chief strategy officer. A 10-year Martin vet, Paul previously was at MullenLowe, where she was a three-time winner of the Jay Chiat Award and worked with brands such as Burger King, Jet Blue, E-Trade and Grey Goose. Chief Growth Officer Michael Chapman previously dually served as Martin's CSO.
A story of work, wanders, and how love always wins. EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding. evergib.com
They say the moment you start at Brandcenter, your entire life changes. This couldn't be more true for Rachel Scott Everett (AD, 2001) and Brian Gibson (AD, 2001), who not only launched their creative careers following their time at Brandcenter (previously Adcenter), but then got married and started their own creative studio, EVERGIB, together along...
Commemorating the 100th anniversary of the passage of the 19th Amendment to the U.S. Constitution granting women the right to vote, the Virginia Museum of History & Culture selected 20 women to re-create a 1915 photograph of suffragists taken at the State Capitol in Downtown.
A surf park-anchored mixed-use development in the works in Chesterfield enlists a local firm for its website, a Richmond voice actor records spots for a downtown agency at a Shockoe studio, and several area shops announce promotions and new hires.
Virginia Museum of History & Culture recreating historic suffragist photo in Capitol Square - Augusta Free Press
Published Thursday, Jan. 16, 2020, 12:15 am Join AFP's 100,000+ followers on Facebook Purchase a subscription to AFP | Subscribe to AFP podcasts on iTunes News, press releases, letters to the editor: email@example.com Advertising inquiries: firstname.lastname@example.org The year 2020 marks the 100th anniversary of the passage of the 19th Amendment, granting women the right to vote.
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The end of the year is coming up fast, and we're already looking towards what next year will bring. For designers like myself, the end of the year is an inspiring time. What trends and design aesthetics will be popularized in 2020? What trends will likely be on their way out?
Communication Arts Webpicks, VCU Brandcenter Panel, RVA Craft Beer, Creativity Behind-The-Scenes, Wanders Around The World and more...
Responses by Rachel Scott Everett and Brian Gibson, cofounders and creative directors, Evergib Background: The primary purpose of our site is to showcase our work and our process as a creative nomadic studio in a way that is clear, engaging and inspiring.
Every month we roundup the best portfolios launched by agencies, freelance designers, and other creative professionals, into one easy-to-digest collection. It's August, which means the rain is finally slowing down, and I have a chance to get my roof fixed.
Summer travel inspiration, virtual Cannes International Festival, new website coming soon and more...
Martin promoted Matt Mattox from senior vice president, group planning director to SVP, group account director. The nearly-dozen-year employee is charged with leading the Geico account, assuming a role previously held by Ben Creasey. Ndp won a gold eHealthcare Leadership Award for Best Marketing Campaign for its work for Kindred Healthcare.
Rachel recently had the honor of introducing her very first Creative Director in advertising, CREATIVEMORNINGS: Inspiring and connecting communities Karen Costello, Chief Creative Officer at The Martin Agency, to the CMRVA community. CreativeMornings is a free, monthly breakfast lecture series with 190 chapters worldwide. See if your city has a chapter here.
NEW WORK: Ocean Resort & Casino Agency: SK+G SK+G, we helped develop the launch campaign for Ocean Resort & Casino, a new destination for non-stop fun in Atlantic City. With the challenge of a modern facade and its previous incarnation as Revel, it was important to define the Ocean brand as fun, friendly and welcoming to all.
Red Orange Studio's Slice division picked up four new clients. Local dressmaker Inspired by the Dress will receive an updated brand, marketing materials and website. The division is working with Pinch Hit Partners on a rebrand for Hazzard Electrical of Ashland. Point Two Consulting, an executive coaching firm in Los Angeles, is working with Slice on a new website.
NEW WORK: Startup Virginia Startup Virginia is an incubator that supports high-growth businesses by connecting the community to exceptional mentors and programs at the amazing 1717 Innovation Center. We created a brand to reflect the spirit and drive of passionate entrepreneurs, and to position Virginia as a premier startup destination.
Cream Studio and Barber Martin Agency teamed up to create a spot for Virginia Lottery's Jewel 7s Playbook. The motion-designed spot shows gemstones, metallics and textures representing different scratch games in each book, with sound by Overcoast. Released this month, the 30-second spot received airtime during the Winter Olympics and will run through spring.
NEW WORK: West End Academy of Dance For over 40 years, WEAD has been the West End's most beloved neighborhood dance studio. From its inception, the school has strived to make dance available to all who desire to learn it.
NEW WORK: Toyota The King Agency to concept a new TV campaign for a regional dealership of Toyota, produced by Dreams Factory and Spang TV. For more than 40 years, McGeorge Toyota has earned the trust of central Virginia's Toyota drivers. We demonstrated the special bond shared with its customers through stories that speak to loyalty, respect and guidance.
A group of local firms collaborate on a wedding-specific PR resources program, a design studio pulls from an area private school for its latest hire, and a downtown agency releases new work after a car crashed into its storefront this month.
For more than 165 years, JFS Richmond (Jewish Family Services) has provided exceptional guidance and support to individuals and families of all ages, faiths and income levels. Despite this longevity,many are unaware of the full range of quality services this respected nonprofit organization provides. "That's precisely why a rebrand was in order," said newly-appointed Chief [...]
JFS Richmond partnered with Evergib on a rebranding and phased marketing plan that covered development of a new brand positioning, logo, visual identity system, messaging, website and marketing materials. The rebrand identifies JFS, also known as Jewish Family Services, as one of the city's longest-running nonprofit resources for care, counseling and adoption.
Events marking the 20th anniversary of the VCU Brandcenter continued last week, when alumni from nearly all of its graduating classes descended on the school for a three-day-long summit. Intended to become an annual event, the inaugural alumni summit brought graduates and students together to provide professional development and networking opportunities.
All Talks Individuals Chapters Ed Trask, after growing up in Loudoun County VA. left his rural existence, moved to Richmond VA. and enrolled into the Virginia Commonwealth University's painting program. While in school he spent every waking hour playing music in the mid 80's Richmond punk scene and painting.
Free Agents Marketing, which is celebrating its 15th year in business, completed a rebrand for the Greater Richmond Chamber of Commerce, now ChamberRVA. The change corresponds with the organization's move to new office space at 919 E. Main St. and is meant to reflect the chamber's evolution and vision for the future.
The film, titled "The Voyage," was filmed in Croatia and The Bahamas, centering on a stylish, worldly couple as they make their way on a special voyage to an unknown destination. Throughout the spot, we see cinematic flashbacks of their well-traveled life together including milestone moments they've experienced in Riviera-style locations around the globe - extraordinary moments of arrival, discovery and jubilation.
Dieline is a bespoke creative platform that exists to serve the packaging community. Our mission is to build a global community of practitioners and to advocate the packaging industry towards more sustainable solutions through creativity and innovation.
Jun 20, 2012 at 11:21AM It sure is nice when you can post about something your friend is doing. Fellow Brandcenter grad and art director Brian Gibson has just brewed a batch of beer as a personal project.
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Traveling broadens our minds, keeps our thinking fresh and our work inspired.