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In The News

Updates of our latest work, featured articles, press mentions and community involvement.

 

The Republican Party's Brand Devolution

Rachel Scott Everett is co-founder and creative director at EVERGIB, a nomadic creative studio specializing in strategically led advertising and branding. Since the 2016 election, she's been a passionate resister, leveraging her expertise to raise awareness of, and advocate for, women's rights and social equality.



Getting ready for a long winter's nap ❄️

Greetings! As we reflect on 2021, we want to thank YOU - our clients, agency partners, colleagues and friends - for your support and inspiration. We're living in extraordinary times with continued uncertainty. Yet we believe everyone has the power to make a positive contribution in their own way.


The Pitch: Advertising and marketing news for 11.30.21 - Richmond BizSense

Familiar Creatures created a new logo and branding for Hardywood Park Craft Brewery in conjunction with the brewery's 10th anniversary. The logo draws on Hardywood's co-founders' time spent on an Australian sheep farm that led to them brewing beer together. Studio Center designed a new website and logo for Born2BGreat, a Richmond nonprofit focused on addiction recovery.


EVERGIB Fall Update: Fall for the power of creativity

Grab a mezcal & read our latest news: What If Advertising Could Save The World? recently published on Muse by Clio, Conejo Cocina Mexicana brand launch coming soon, #OnHoldAtHome wins in Side Show, VPM News Focal Point to debut early next year, EVERGIB heads west and more.


What If Advertising Could Save the World?

Rachel Scott Everett is co-founder and creative director at EVERGIB, a nomadic creative studio specializing in strategically led advertising and branding. Since the 2016 election, she's been a passionate resister, leveraging her expertise to raise awareness of, and advocate for, women's rights and social equality.


VPM to Launch TV News Show: VPM NEWS FOCAL POINT

VPM, Virginia's home for public media, announced the launch of VPM NEWS FOCAL POINT, a weekly primetime television news show debuting in early 2022.   Hosted by award-winning journalist and veteran television anchor Angie Miles, the show will frame statewide news through a lens of in-depth reporting on the week's top issues, offering contextualized coverage of social and environmental issues, politics, business and the economy, race and identity, health, the arts and culture.


The Pitch: Advertising and marketing news for 10.12.21 - Richmond BizSense

Fable Branding + Advertising released a video for Virginia Breast Cancer Foundation. Called "She's a Real Hero," the 90-second clip features actual breast cancer survivors and presents them as superheroes before transitioning to show their roles in real life. The pro bono work coincides with Breast Cancer Awareness Month and was shown at VBCF's "More Than a Pink Ribbon" virtual event.


Hundreds march in Richmond to support abortion rights

Saturday's event in Richmond, "Bans Off Our Bodies," was organized by several groups favoring reproductive rights and held at Diversity Richmond on Sherwood Avenue next to Interstate 95. The drone of highway traffic and an occasional truck horn blast - unclear if the honking was pro, con or unrelated - prompted one speaker, Andrea Miller, to urge the rest of them to shout when it was their turn.



The Pitch: Advertising and marketing news for 8.31.21 - Richmond BizSense

Torx began a digital marketing campaign for Global Surgical Expedition, a Richmond-based medical nonprofit. The campaign aims to expand brand awareness for the organization and increase donations by engaging its target audience through social media channels and Google searches via Google's Ad Grants program.


More Summer Please ☀️

Introducing our new brand campaign for portable moving and storage company Shout-out to our fabulous production partners: Motion Design & Animation: Sound Design: Voiceover: SMARTBOX, serving 60 million customers nationwide. Goodbye stress... hello smart! C Rian/Hunter | Kera O'Bryon ream Studio |


Girl Ambassador Program | Girls For A Change

The Girl Ambassador Program (GAP) is a 21st-century workforce development program for Black girls and other girls of color that teaches hybrid skills and prepares them for better-paying jobs in technology and professional careers. GAP is a four-year, tiered approach that supports paced learning and development, where certified instructors work with girls based on their individual software and hardware proficiencies and life experiences.


Spring Awakening: A Vision for Richmond's Post-Pandemic Renaissance

What's the mood out there, Richmond? Excited? Anxious? Relieved? It's been two weeks since Virginia ended its universal indoor mask mandate in accordance with new guidance from the Centers for Disease Control (CDC). All distancing and capacity restrictions have been eased as well, thanks to the state's increasing vaccination rates and declining COVID-19 cases.


The Pitch: Advertising and marketing news for 6.8.21 - Richmond BizSense

Evergib launched a redesigned website for Richmond Ballet. Work included brand strategy, messaging, user interface and experience design, and website development. Karnes Coffey Design created the logo and visual identity. Photographer Eric Lusher and the ballet's Sarah Ferguson handled photography. Madison+Main hired AJ Stuit as a graphic designer.


Advertising Club of Richmond

Creative Director / Copywriter: Rachel Scott Everett UI/UX Designer & Developer: Brian Gibson Brand Designer: Karnes Coffey Brand Photographer: Eric Lusher Photographer: Sarah Ferguson Videographer: Louis Handler Consultant: Andrew Mowe


The Pitch: Advertising and marketing news for 5.11.21 - Richmond BizSense

Padilla made three promotions in its Richmond office. Kathryn Canning was promoted from digital strategist to senior digital strategist in the agency's creative and digital group. Lauren Llewellyn was promoted from account supervisor to director in the corporate advisory group. And Perry Lowder was promoted from senior brand strategist to brand manager at brand consultancy division Joe Smith.


The Pitch: Advertising and marketing news for 4.27.21 - Richmond BizSense

Visual Appeal LLC completed a brand launch for Nydella, a clothing shop in Midlothian that opened in March. Work included logo design, website and marketing collateral. Familiar Creatures was named agency of record for Duke's Mayonnaise, part of Richmond-based Sauer Brands. The agency will work with Duke's to evolve its current campaign, "It's got Twang," and build brand awareness.


Residents protest Scott's Addition casino proposal

RICHMOND, Va. (WWBT) - Another neighborhood in Richmond is protesting against bringing a casino to the city. On Monday, protesters stood outside the Bow Tie theatre on Arthur Ashe Boulevard in Scott's Addition where the Live! Casino and Hotel has been proposed.


EVERGIB Spring 2021 Update: Time to celebrate Spring

Read our latest news: Richmond Ballet Website Launch #AwakenAndUplift, Maymont "Spring Arrivals" & Adopt An Animal Campaign, Virginia Museum of History & Culture "Activism From Home," The Future Is Equal, vaccine rollout and more. #evergib


Let's talk about equality in leadership ⚡️

Equality in leadership should not be a controversial topic. So why do few leaders speak out on it? Check out our story written to inspire greater understanding of the importance of gender and racial equity. All of us, particularly men in leadership, have a responsibility to ensure girls and women achieve true equality.


The Pitch: Advertising and marketing news for 2.9.21 - Richmond BizSense

Addison Clark was hired by Medical Imaging of Fredericksburg. Work will include digital marketing, search engine optimization, social media management and data analytics. Elevation hired two new employees. Chris Fullman is associate director of platforms and products, a new strategic and policy-focused position. He has over 20 years of industry experience, including at The Martin Agency.


Calendar - University of Richmond

OnHoldAtHome was conceived during the first week of lockdown by photographer Tania del Carmen Fernández and creative director Rachel Scott Everett of EVERGIB. Inspired by a social distancing gathering, they joined forces to begin documenting the lives of people in their neighborhood, collecting stories of fears, hopes and lessons learned.


Canceling The Confederacy

Dismantling the Confederacy's legacy as one of the most ubiquitous brands in American history is not easy. But, as Rachel Scott Everett writes, progress is finally being made. On July 1, 2020, I stood with hundreds of masked observers to witness history in my hometown of Richmond, Virginia: the official removal of the first Confederate statue in our city.


The Reckoning: An Election Day Retrospective

Editor's note: This essay by contributing writer Rachel Scott Everett was originally published on her Medium site back on Election Day in November; it was written with no idea what was to come in the days that followed.


Richmond for the win: from making ads to making change

Dec. 23, 2020 - Rachel Scott Everett New York. Los Angeles. Richmond. In an article for RVA Mag, Brandcenter alum Rachel Scott Everett (AD, 2001) of creative studio EVERGIB discusses what makes Richmond one of the top creative cities in the country.


Richmond For The Win: From Making Ads To Making Change

In the midst of an extremely difficult year, increasing recognition for Richmond creative organizations like The Martin Agency, Arts & Letters Creative Co, and VCU Brandcenter have shown the rest of the world what locals have long known - that Richmond is one of the top creative cities the US has to offer.


EVERGIB End of Year Update: New Work & Looking Ahead

Our new brand campaign for VPM, Virginia's home for Public Media, focuses on their mission to educate, entertain and inspire. Work includes messaging and design of print, digital and social media materials, as well as a brand video. #ConnectedToWhatMatters


It's Not Whether You Win or Lose... Actually, It Is.

Growing up, I loved watching tennis. At the time, the big rivalry was between John McEnroe and Björn Borg. Most everyone I knew rooted for McEnroe. After all, he was the American - to do otherwise would be unpatriotic. While McEnroe was incredibly talented, the more I watched him, the more I realized I didn't really like him.



The Pitch: Advertising and marketing news for 11.24.20 - Richmond BizSense

Brand Federation handled research, brand and messaging work for a marketing campaign promoting Children's Hospital Foundation's Built for Kids capital campaign to support construction of a new inpatient and emergency tower at Children's Hospital of Richmond at VCU. The marketing campaign was conceptualized and designed by Miami-based agency Markham & Stein and includes a brand video, TV spot and webpage.


Awards Show Dedicated to Side Projects Names Winners

This summer, freelance creatives Josh Weiss and Sunita Deshpande started The Side Show, an awards program exclusively focused on honoring side hustles and projects. More than 500 submissions later, the two have-with the help of a robust judging panel-chosen the inaugural winners.


Writing - The Side Show

Mustafa Ulker, Nathalie Flores, Tolga Tarhan, Alok 'Loki' Mahadevia, Mert Kizilay, Simon Jacobson "This is a mask you can't buy." @ wordofmouth is a fundraising campaign created by LA-based copywriter Mustafa Ulker. He realized that wearing masks blocks our micro-expressions and that makes everyday communication harder than we used to.


Be Ruthless: Honor RBG's Legacy and Get Out The Vote

The death of Supreme Court Justice Ruth Bader Ginsburg is certainly a reason to mourn, but the best way we can honor her legacy is to ensure that as many of us as possible vote in this election. Brilliant. Passionate. Notorious. Last month, we didn't just lose a Supreme Court Justice, we lost a beloved icon.


Vitamin T posted on LinkedIn

Today, we're sharing this powerful image from the #OnHoldAtHome project created by Rachel Scott Everett and Tania del Carmen Fernández (taniadelcarmen.com...


Dancing With Myself: Reflections of a Community No Longer In Touch

For the citizens of Richmond's hidden world of salsa and bachata, opportunities for dancing and being in touch with one another is yet another casualty of the COVID-19 pandemic. Last week marked six months since the initial lockdown in Richmond due to COVID-19. These days, face masks and social distancing have become second nature.



#OnHoldAtHome: Chronicling a Community in the Time of Covid

Rachel Scott Everett is co-founder and creative director at EVERGIB, a nomadic creative studio specializing in strategically led advertising and branding. Since the 2016 election, she's been a passionate resister, leveraging her expertise to raise awareness of, and advocate for, women's rights and social equality.


Happy Women's (In)Equality Day

It may be Women's Equality Day, but the U.S. is one of just 28 countries worldwide that does not guarantee women constitutional equality. Read our article to learn more. #Equality4Everyone


The Pitch: Advertising and marketing news for 8.25.20 - Richmond BizSense

Local photographer Cade Martin shot images for a national TV spot for Tuff Shed. The 30-second video is posted on the storage shed manufacturer's website and LinkedIn page, and the images also refresh the company's photo asset library to reflect current circumstances. Martin worked out shoot logistics locally with the general manager of Tuff Shed's Richmond factory.




From Pandemic to Protests: Chronicling Our Community During COVID-19

As the COVID-19 pandemic upended all of our lives this spring, Rachel Everett got together with photographer Tania del Carmen Fernandez to document how well Richmond is holding up. Their multimedia project is called #OnHoldAtHome. In March 2020, COVID-19 disrupted the lives of people all over the world.


'These Things Can Be Done'

This month marks the 100th anniversary of the ratification of the 19th amendment, which gave women in the United States the right to vote. A new documentary, "These Things Can Be Done ," looks at the Virginia suffragists who fought for this right, though Virginia was not one of the states that ratified the amendment.


VPM posted on LinkedIn

From our community to the world at large, we're proud to be your choice for insightful programming in arts and culture, history, science, news and education...


Documentary Commemorates the Women's Suffrage Centennial in Virginia

The 100th anniversary of women's suffrage is an auspicious time for Virginians to reflect on the fight for equality. "These Things Can Be Done: Women's Suffrage in Virginia," a production of Boedeker Films, is presented by VPM in association with the Virginia Museum of History and Culture.


Canceling the Confederacy

On July 1, 2020, I stood with hundreds of masked observers to witness history in my hometown of Richmond, Virginia: the official removal of the first Confederate statue in our city. A deluge of rain poured down, but spectators didn't budge.


June 2020

With internships and job opportunities limited this summer, a team of Brandcenter students shifted gears and started The Carriage House, the Brandcenter's first student-run creative co-op. The group hit the ground running on June 1, providing pro bono services for 11 clients in the form of creative strategy, website design, brand positioning and strategy, social media, and more.


#WFH Diaries: Rachel Scott Everett and Brian Gibson of EVERGIB

Give us a one-line bio of yourselves. We're a husband/wife freelance team and co-founders of EVERGIB, a nomadic (now stay-at-home) creative studio. Where are you living right now, and who's with you? We live-just the two of us-in Richmond, Virginia, affectionately known by locals as RVA.


https://richmondbizsense.com/2020/04/14/the-pitch-advertising-and-marketing-news-for-4-14-20/





RESISTANCE: THE EXHIBITION

Throughout history, certain years and cultural moments mark significant changes and threats to social and political justice - equity for all people. In 2017, the newly elected government in Romania wanted to decriminalize corruption offenses, and Romanians marched in what was a comparable gathering since the fall of communism in Bucharest.


 


The Pitch: Advertising and marketing news for 2.25.20 - Richmond BizSense

The Martin Agency named Elizabeth Paul as chief strategy officer. A 10-year Martin vet, Paul previously was at MullenLowe, where she was a three-time winner of the Jay Chiat Award and worked with brands such as Burger King, Jet Blue, E-Trade and Grey Goose. Chief Growth Officer Michael Chapman previously dually served as Martin's CSO.


Love and Business at Brandcenter

A story of work, wanders, and how love always wins. EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding. evergib.com


Home

They say the moment you start at Brandcenter, your entire life changes. This couldn't be more true for Rachel Scott Everett (AD, 2001) and Brian Gibson (AD, 2001), who not only launched their creative careers following their time at Brandcenter (previously Adcenter), but then got married and started their own creative studio, EVERGIB, together along...


Marking time and history

Commemorating the 100th anniversary of the passage of the 19th Amendment to the U.S. Constitution granting women the right to vote, the Virginia Museum of History & Culture selected 20 women to re-create a 1915 photograph of suffragists taken at the State Capitol in Downtown.





Happy Holidays from EVERGIB ✨

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10 web design trends that will dominate your screen in 2020

The end of the year is coming up fast, and we're already looking towards what next year will bring. For designers like myself, the end of the year is an inspiring time. What trends and design aesthetics will be popularized in 2020? What trends will likely be on their way out?



Evergib | Communication Arts

Responses by Rachel Scott Everett and Brian Gibson, cofounders and creative directors, Evergib Background: The primary purpose of our site is to showcase our work and our process as a creative nomadic studio in a way that is clear, engaging and inspiring.


20 Best New Portfolios, August 2019

Every month we roundup the best portfolios launched by agencies, freelance designers, and other creative professionals, into one easy-to-digest collection. It's August, which means the rain is finally slowing down, and I have a chance to get my roof fixed.



The Pitch: Advertising and marketing news for 12.11.18 - Richmond BizSense

Martin promoted Matt Mattox from senior vice president, group planning director to SVP, group account director. The nearly-dozen-year employee is charged with leading the Geico account, assuming a role previously held by Ben Creasey. Ndp won a gold eHealthcare Leadership Award for Best Marketing Campaign for its work for Kindred Healthcare.


Fall Update from EVERGIB 🍁

Rachel recently had the honor of introducing her very first Creative Director in advertising, CREATIVEMORNINGS: Inspiring and connecting communities Karen Costello, Chief Creative Officer at The Martin Agency, to the CMRVA community. CreativeMornings is a free, monthly breakfast lecture series with 190 chapters worldwide. See if your city has a chapter here.


Summer Update from EVERGIB ☀️

NEW WORK: Ocean Resort & Casino Agency: SK+G SK+G, we helped develop the launch campaign for Ocean Resort & Casino, a new destination for non-stop fun in Atlantic City. With the challenge of a modern facade and its previous incarnation as Revel, it was important to define the Ocean brand as fun, friendly and welcoming to all.



The Pitch: Advertising and marketing news for 4.24.18 - Richmond BizSense

Red Orange Studio's Slice division picked up four new clients. Local dressmaker Inspired by the Dress will receive an updated brand, marketing materials and website. The division is working with Pinch Hit Partners on a rebrand for Hazzard Electrical of Ashland. Point Two Consulting, an executive coaching firm in Los Angeles, is working with Slice on a new website.


Spring Update from EVERGIB 🌸

NEW WORK: Startup Virginia Startup Virginia is an incubator that supports high-growth businesses by connecting the community to exceptional mentors and programs at the amazing 1717 Innovation Center. We created a brand to reflect the spirit and drive of passionate entrepreneurs, and to position Virginia as a premier startup destination.


The Pitch: Advertising and marketing news for 2.27.18 - Richmond BizSense

Cream Studio and Barber Martin Agency teamed up to create a spot for Virginia Lottery's Jewel 7s Playbook. The motion-designed spot shows gemstones, metallics and textures representing different scratch games in each book, with sound by Overcoast. Released this month, the 30-second spot received airtime during the Winter Olympics and will run through spring.


Fall Update from EVERGIB

NEW WORK: West End Academy of Dance For over 40 years, WEAD has been the West End's most beloved neighborhood dance studio. From its inception, the school has strived to make dance available to all who desire to learn it.


Happy Summer

NEW WORK: Toyota The King Agency to concept a new TV campaign for a regional dealership of Toyota, produced by Dreams Factory and Spang TV. For more than 40 years, McGeorge Toyota has earned the trust of central Virginia's Toyota drivers. We demonstrated the special bond shared with its customers through stories that speak to loyalty, respect and guidance.




The future is bright: new branding for JFS Richmond - Jewish Family Services Richmond

For more than 165 years, JFS Richmond (Jewish Family Services) has provided exceptional guidance and support to individuals and families of all ages, faiths and income levels. Despite this longevity,many are unaware of the full range of quality services this respected nonprofit organization provides. "That's precisely why a rebrand was in order," said newly-appointed Chief [...]


The Pitch: Advertising and marketing news for 11.8.16 - Richmond BizSense

JFS Richmond partnered with Evergib on a rebranding and phased marketing plan that covered development of a new brand positioning, logo, visual identity system, messaging, website and marketing materials. The rebrand identifies JFS, also known as Jewish Family Services, as one of the city's longest-running nonprofit resources for care, counseling and adoption.


Alumni converge on Brandcenter - Richmond BizSense

Events marking the 20th anniversary of the VCU Brandcenter continued last week, when alumni from nearly all of its graduating classes descended on the school for a three-day-long summit. Intended to become an annual event, the inaugural alumni summit brought graduates and students together to provide professional development and networking opportunities.


Ed Trask | A Love Story | CreativeMornings/RVA

All Talks Individuals Chapters Ed Trask, after growing up in Loudoun County VA. left his rural existence, moved to Richmond VA. and enrolled into the Virginia Commonwealth University's painting program. While in school he spent every waking hour playing music in the mid 80's Richmond punk scene and painting.



The Pitch: Advertising and marketing news for 4.26.16 - Richmond BizSense

Free Agents Marketing, which is celebrating its 15th year in business, completed a rebrand for the Greater Richmond Chamber of Commerce, now ChamberRVA. The change corresponds with the organization's move to new office space at 919 E. Main St. and is meant to reflect the chamber's evolution and vision for the future.


"The Voyage" Film Introduces The New Riviera For Highly Anticipated Baha Mar Resort Opening

The film, titled "The Voyage," was filmed in Croatia and The Bahamas, centering on a stylish, worldly couple as they make their way on a special voyage to an unknown destination. Throughout the spot, we see cinematic flashbacks of their well-traveled life together including milestone moments they've experienced in Riviera-style locations around the globe - extraordinary moments of arrival, discovery and jubilation.


Gibson Brewing Co.

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