toyota_logo_KO

Client

  • McGeorge Toyota

Agency

  • The King Agency

Director

  • Sunny Zhao

Production

  • Dreams Factory

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting

A Relationship Built On Trust

Toyota has always been known as a reliable, trustworthy brand. Local dealership, McGeorge Toyota, puts that reputation into action every day. With personable sales agents, skilled technicians and one of the region's largest inventory, they've become a beloved and respected business in the community. Through relatable stories highlighting everyday Toyota owners, we demonstrate the special bond between McGeorge Toyota and its customers.

instagram<1K followers

twitter1K followers

facebook6K followers

Through beautiful, cinematic spots, we created a feel-good brand campaign incorporating themes of loyalty, respect and guidance, to demonstrate why the best relationships are built on trust.

Stills from the TV spots

Hunter packs truck with dog
Dog profile
Man drinking coffee
Farmer smiles
Chef and farmer pack SUV
Chef chops food
Physical therapist assists with wheelchair
Man squats weights

Results

The ad campaign won several awards including 2018 Richmond Show Gold Winner, 2018 Addy Silver Winner, 2018 Telly Silver Winner and 2018 Telly Bronze Winner. In 2022, McGeorge Toyota received the Toyota President's Award for the 25th consecutive year – particularly noteworthy as only three other dealerships out of 1,500 in the country share the same accomplished longevity. The local dealership continues to get rave reviews from loyal customers.

Man running

“EVERGIB is a pleasure to work with and have always come through with exceptional, unexpected creative. Their ideas make a creative director’s job easy, put account people at ease and give you happy clients. What more could you ask for in a great team? I highly recommend them for your next creative project.”

 

— David King, President & CCO, The King Agency

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