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EVERGIB_LOGO_K
  • Home
  • Work +
    • Advertising
    • Branding
  • Wanders
  • About
  • News
  • Contact
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Client

  • Startup Virginia

Photographer

  • Kate Thompson

Videographer

  • Lovell Productions

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Story & Messaging
  • Website Design
  • Website Development
  • Consulting

Transforming Potential into Progress

Startup Virginia is the region’s only nonprofit organization serving startup founders, entrepreneurs, and innovators at any stage, at any time. In 2016, we were hired on to build the brand from scratch which included development of a brand strategy, logo & visual identity, messaging and website. In 2024, we were brought on again to create a new website that better reflects Startup Virginia's evolution into a high-growth business incubator and entrepreneurial hub.

Visit the site designed by EVERGIB: StartupVirginia.org

instagram2K followers

twitter<1K followers

facebook<1K followers

Startup Virginia logo
Startup Virginia icon
Startup Virginia Signage
Startup Virginia front door
Collateral
Collateral detail
Style guide elements
Photo of Saison restaurant
Photo of people talking at Quirk Hotel

Referencing Virginia as both historic and progressive, our unique positioning has informed all creative deliverables since the inception of the brand including a compelling video that continues to serve as Startup Virginia’s main tool for sales, outreach and promotion.

Staircase
Lobby
Address on front door

Through an updated aesthetic taking cues from the building’s modern feel, refined messaging about their offerings, and custom photography featuring local startups and entrepreneurs, we created an online experience that showcases the brand as a dynamic hub of innovation.

Website on laptop
Website on iPad
Website on iPhone
Brochure
Thank You card
Website on laptop

The tagline, Let’s Get Started, retains brand equity while serving as a rallying cry for the startup founders, entrepreneurs, mentors and staff who all contribute to Startup Virginia’s ongoing success.

Bridge photo
Hat with logo
Coffee mugs with logo
T-shirt with logo
Beer koozie with logo

Results

Since its founding, Startup Virginia has experienced unprecedented growth. The team meets entrepreneurs’ diverse needs through broad offerings, encompassing relationship building, high-impact education and events, and collaborative space. This past year, Startup Virginia incubated 79 companies with 53% companies led by women, veterans, and/or Black, Indigenous and People of Color, while also assisting over 3,600 individuals and 170+ companies. It currently serves 79 incubator companies, 45 coworking members, 155 mentors, 31 corporate partners and 25 investors and boasts a 95% overall satisfaction with startups. Most recently, Startup Virginia received the Gold Award in Entrepreneurship from the International Economic Development Council (IEDC).

The Veil brewery photo

When we first met Rachel and Brian, we were brainstorming how to launch a planned nonprofit incubator in downtown Richmond. Rachel took all of our research and thoughts and distilled the information to develop a smart positioning for our brand and created clear, compelling messaging that effectively articulates our vision to this day. Brian came up with an impactful brand aesthetic. Not only did he design all of our print and digital materials, he designed and developed our website and has maintained it ever since. We are so thankful the EVERGIB team is part of the Startup Virginia community. They have played an instrumental part in our success to date and we hope they will continue to do so for many years.

— Richard Wintsch, Executive Director, Startup Virginia

Branding Portfolio

VPM News Focal Point

Creating the brand for a weekly primetime TV news show.

Seasonal Roots

Uniting people through healthy eating to live and love better.

Startup Virginia

Positioning Virginia as the next national startup hub.

link to Alton Lane

Alton Lane

Putting together a style guide for a bespoke American menswear company.

link to Mom Complex

The Mom Complex

Reinvigorating a bold Fortune 500 consultancy.

link to Baha Mar

JFS Richmond

Making a 100-year old community nonprofit relevant.

link to Richmond Ballet

Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.

link to VCU

VCU School of Business

Elevating fundraising efforts to attract new donors.

link to Vote Equality

VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.

link to Liberation Veteran Services

Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

*Passion Project

link to Orchard House Middle School project

Orchard House Middle School

Evolving the brand for an independent all girls middle school.

link to Collegiate

Collegiate School

Strengthening marketing initiatives to inspire community fundraising.

link to Womens March National

Women’s March National*

Joining the worldwide effort to promote equity.

*Passion Project

link to Womens March RVA

Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

*Passion Project

View More Work

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  • 2414 Grove Ave, RVA 23220
  • hello@evergib.com

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© 2021 EVERGIB. All Rights Reserved. Design by EVERGIB.

Transforming ideas into the tangible.
EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding.
Headquarters: RVA | Work: Everywhere
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