FINAL_Prologue_Hospitality_Logo_white

Client

  • Prologue Hospitality

Brand & Web Designer

  • Karnes Coffey

Capabilities

  • Brand Strategy
  • Name Refresh
  • Logo & Visual Identity
  • Story & Messaging
  • Website Design & Development

Industry leaders. Hospitality experts.

Prologue Hospitality (formerly Prologue Systems) provides building documentation services and comprehensive data through Reality Capture. With competitors taking a more generalist approach, the specialized technology company chose to narrow its focus to the travel & hospitality market. With an updated name, we then developed a rebrand featuring a new website with refreshed messaging and an elevated aesthetic to better resonate with the audiences they want to reach – namely boutique hotels, luxury resorts and other major flagship properties.

instagram<1k followers

twitter<1k followers

facebook<1K followers

Prologue Hospitality staff meeting

Making the strategic decision to focus on hotels and resorts serves as a unique differentiator for the company. The travel & hospitality industry is a specialized field and it was important to position the company as a trusted, like-minded advisor through both copy and design.

Fairmont Grand Del Mar Hotel
Prologue Hospitality website on laptop

The visual identity features custom illustrations that create an ownable look, leaning into the team's craftsmanship and attention to detail. Paired with aspirational imagery, the website design conveys hospitality expertise and tech mastery.

Website page on iPad
iPhone mockup web page
iPhone mockup web page
iPhone mockup web page

In addition to branded messaging, copy includes project types, services and case studies. These specifics demonstrate how the company has honed its process around the unique needs of hospitality projects, capturing reality down to the smallest details.

Website page on laptop
Website page on laptop

Branding Portfolio

VPM News Focal Point

Creating the brand for a weekly primetime TV news show.

Seasonal Roots

Uniting people through healthy eating to live and love better.

Startup Virginia

Positioning Virginia as the next national startup hub.
link to Alton Lane

Alton Lane

Putting together a style guide for a bespoke American menswear company.
link to Mom Complex

The Mom Complex

Reinvigorating a bold Fortune 500 consultancy.
link to Baha Mar

JFS Richmond

Making a 100-year old community nonprofit relevant.
link to Richmond Ballet

Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.
link to VCU

VCU School of Business

Elevating fundraising efforts to attract new donors.
link to Vote Equality

VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.
link to Liberation Veteran Services

Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

*Passion Project
link to Orchard House Middle School project

Orchard House Middle School

Evolving the brand for an independent all girls middle school.
link to Collegiate

Collegiate School

Strengthening marketing initiatives to inspire community fundraising.
link to Womens March National

Women’s March National*

Joining the worldwide effort to promote equity.

*Passion Project
link to Womens March RVA

Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

*Passion Project

View More Work

advertising