Results

When the print ad ran in Teen Vogue, Old Navy witnessed a dramatic increase in online activity and sales. Viewers stayed on the site longer, often opting to play the game again or share with others, increasing exposure and shopping opportunities to both new and existing customers. Under the Gap Inc. parent company, the Old Navy division has consistently been the most successful with e-commerce representing almost a quarter of its annual profits. Old Navy is the company’s largest brand, accounting for nearly 50% of the company’s overall revenues. Since 2015, the brand has added more than $1 billion to total revenues at an average annual rate of 5.5% and is expected to continue steady growth.