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Stridex

Client

  • Stridex

Agency

  • ML Rogers NY

Director

  • Anca Risca

Animation

  • Aardman/Nathan Love

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction

Dirty Dancing

With the animation prowess of Nathan Love, we transformed a Stridex product demonstration into an entertaining, engaging spot for the category. Instead of the expected skin care lifestyle scenario, we created custom cartoon characters of dirt, oil, sweat - even clogged pores - to demonstrate what happens to your skin throughout the day. Stridex to the rescue!

*For maximum enjoyment, watch this spot in slow motion and observe the level of detail given to the individual dance moves.

instagram<1K followers

twitter<1K followers

facebook34K followers

Stills from the TV spot

TV Still - the characters
TV Still - dancing
TV Still - tidal wave
TV Still - under water
TV Still - washed up
TV Still - face wash
TV Still - acne pad close-up
TV Still - product shot

Character Development

Character development phase 1
Character development phase 2
Character development phase 3
Character development phase 5
Character development phase 6
Character development phase 7

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.

link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.

link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.

link to City Center

City Center

Putting the urban in suburban for an upscale California mall.

link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.

link to VPM

VPM

Shaping the personality of Virginia's home for public media.

link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.

link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.

link to Kohl's

Kohl's

Igniting a revolution around the universal love of denim.

link to STRIDEX

Stridex

Wiping away the causes of problem skin.

link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.

link to Aria Weddings

Aria

Introducing a Vegas wedding chapel unlike any other.

link to SMARTBOX

SMARTBOX

Introducing the smart alternative to traditional moving and storage.

link to Solaire

Solaire

Developing a unique aesthetic for resort dining.

link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.

link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

branding

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Transforming ideas into the tangible.
EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding.
Headquarters: RVA | Work: Everywhere
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