SOLAIRE_LOGO_Horiz_KO

Client

  • Solaire

Agency

  • SK+G

Photographer

  • Xander Angeles

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Cuisine Personified

Solaire, the newest resort and casino in the Philippines, wanted to promote its collection of restaurants without using typical food or lifestyle dining shots. We came up with a concept featuring a line-up of charismatic characters who exemplify the personality of each restaurant and highlight its distinct offerings, while also maintaining a unified look. The approach conveys the resort's overall luxurious aesthetic and communicates the wide range of dining available to suit everyone's taste and mood.

instagram46K followers

twitter29K followers

facebook1.3M followers

Red Lantern restaurant poster
Restaurant dining room
Restaurant dining room
Lucky Noodles restaurant poster
Strip restaurant poster
Restaurant dining room
Restaurant dining room
Eclipse bar poster

From lavish steakhouses to poolside cocktail lounges, the campaign shows off the resort’s wide array of eateries, while also establishing a sexy, upscale vibe for the overall property.

Finestra restaurant poster
Restaurant dining room

Results

Solaire Resort & Casino was the first 5-star resort development to break ground in Entertainment City, ushering in the renaissance and vitality of the new Manila Bay. Since opening, it’s consistently received excellent reviews on TripAdvisor and is primed to rival the success if integrated resorts in Macau, Singapore and Las Vegas.

Solaire exterior facade

Advertising Portfolio

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Baha Mar

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Baha Mar

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Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
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City Center

Putting the urban in suburban for an upscale California mall.
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Atlantis

Elevating the magic of an iconic Caribbean resort.
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VPM

Shaping the personality of Virginia's home for public media.
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Ocean Resort

Reinventing the hottest casino in Atlantic City.
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Toyota

Building trust for the region’s largest Toyota dealership.
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Kohl's

Igniting a revolution around the universal love of denim.
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Stridex

Wiping away the causes of problem skin.
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Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
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Aria

Introducing a Vegas wedding chapel unlike any other.
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SMARTBOX

Introducing the smart alternative to traditional moving and storage.
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Solaire

Developing a unique aesthetic for resort dining.
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Exotics Racing

Making the world’s ultimate racing experience even racier.
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Vdara

Announcing a new way to do Vegas.

View More Work

branding