Baha Mar logo

Client

  • Baha Mar

Agency

  • SK+G

Photographer

  • Cristina Trayfors

Stylist

  • Elise Wilson

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Production

Welcome to The New Riviera

We headed up the creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the print/digital campaign and short film, we created a library of lifestyle photography for the website and marketing outreach. With Baha Mar under construction, we couldn't rely on the property as a backdrop. Instead, we created scenarios centered on themes of timeless beauty and carefree luxury to convey the resort as the world's next great playground.

instagram120k followers

twitter13K followers

facebook780K followers

Boarding private plane
Couple overlooking ocean

While hinting to a bygone era, the imagery is undeniably fresh and modern, capturing the “joie de vivre” of the resort’s unique experiences, from dining al fresco to daytime gaming to croquet on the lawn.

Vanity Fair Agenda
Vanity Fair Agenda detail
Couple shopping
Couple dining al fresco
Woman wearing straw hat
Group playing blackjack
Couple playing croquet

It’s as if Vegas and Monte Carlo went to the beach to hang out.

Woman in bikini
Men smoking cigars on golf course
Couple playing golf
Couple shopping
Women on beach in retro one piece swimsuits
Woman on diving platform in ocean

Results

Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and the world. A former winner of the Caribbean’s Leading New Resort by the World Travel Awards, it made Travel + Leisure’s It List, comprising editors’ picks of the best new hotels in the world, and was recognized by Condé Nast Traveler’s Readers’ Choice Awards.

Two women sit on diving platform in ocean

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.
link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.
link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
link to City Center

City Center

Putting the urban in suburban for an upscale California mall.
link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.
link to VPM

VPM

Shaping the personality of Virginia's home for public media.
link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.
link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.
link to Kohl's

Kohl's

Igniting a revolution around the universal love of denim.
link to STRIDEX

Stridex

Wiping away the causes of problem skin.
link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
link to Aria Weddings

Aria

Introducing a Vegas wedding chapel unlike any other.
link to SMARTBOX

SMARTBOX

Introducing the smart alternative to traditional moving and storage.
link to Solaire

Solaire

Developing a unique aesthetic for resort dining.
link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.
link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

branding