The campaign was featured in a multi-page spread in Vanity Fair, running alongside an editorial on the Golden Age of travel. Corresponding ads ran in travel and luxury publications such as Travel + Leisure and Departures.

Station takeovers in major transit hubs such as New York Penn Station, built anticipation in the weeks before opening. We managed and executed the mechanical files of each and every ad space in these venues.

Digital initiatives included a robust website, rich media banners and homepage takeovers. The ads were promoted widely across social media to generate word-of-mouth buzz and increase pre-opening bookings for vacationers, as well as wedding couples and business travelers.

Results

Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and the world. A former winner of the Caribbean’s Leading New Resort by the World Travel Awards, it made Travel + Leisure’s It List, comprising editors’ picks of the best new hotels in the world, and was recognized by Condé Nast Traveler’s Readers’ Choice Awards.