Galaxy_Logo_KO

Client

  • Galaxy Macau

Agency

  • SK+G

Photographer

  • Erik Almas

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Design

Here, You Are Royalty

With Macau dwarfing the revenue, glamour and electricity bill of Las Vegas, we wanted Galaxy Macau to feel elite beyond measure. Tapping into the cultural insight of the growing importance of status in China, we created an ad campaign that conveys how the resort's extraordinary experiences are fit for royalty. With dreamy scenarios and exquiste styling, we invite people to envision themselves enjoying the otherworldly splendor of Galaxy Macau.

instagram16K followers

twitter<1K followers

facebook500K followers

Dining ad magazine spread
Dining ad detail
Dining ad messaging

We developed a visual theme of reflections that transformed aspirational guests into Chinese royalty, exuding the epitome of wealth and success.

Pool ad
Bar ad
Royalty detail
Pool ad detail

Meticulous styling and custom wardrobe pieces included handmade dresses, traditional headpieces and vintage accessories to create an opulent aesthetic not found anywhere else.

Lobby ad
Wave Pool ad detail
Gaming ad detail
Gaming ad

Scenarios were shot on property to showcase the lavish surroundings and luxurious amenities in the hotel’s quest to exceed guest expectations. Think: high-end glamour with a touch of fantasy.

Bar ad instagram
Pool ad instagram
Summer Beach ad
Summer dance ad

Results

Within a year of opening, Galaxy Macau won the Best Integrated Resort of Asia at the Asia Hotel Awards. It has since doubled in size with a profit of nearly $1.7 billion dollars in 2018, up 28 percent. That same year, it won the World’s Leading Casino Resort by the World Travel Awards.

Billboards

Advertising Portfolio

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