- Baha Mar
- Bruno Aveillan
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
Welcome to The New Riviera
We headed up the creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the print/digital campaign and lifestyle library, we created "The Voyage," a short film built on the premise that every journey must come to a beginning. Premiering on the Academy Awards, the film went on to reach an even wider audience through a targeted digital campaign that helped increase awareness and drive bookings before the official opening.
To capture the spirit of the old world glamour coming to The Bahamas, we travelled to the stunning Dalmatian coast. Quaint villages, winding roads and open seas harken to yesteryear, providing a backdrop of romance, intrigue and excitement – the promise of what’s to come.
Stills from the Short Film
Every journey must come to a beginning.
Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and the world. A former winner of the Caribbean’s Leading New Resort by the World Travel Awards, it made Travel + Leisure’s It List, comprising editors’ picks of the best new hotels in the world, and was recognized by Condé Nast Traveler’s Readers’ Choice Awards.