By sharing stories that highlight commonalities within our diverse community, we show how despite our differences, we remain connected. This inclusive approach allows us to engage a wider, more diverse audience and create new brand loyalists.

Results

During creative development, COVID-19 hampered our production capabilities. Despite the challenges, we were able to leverage existing and new assets to create a brand campaign that resonates on a deep, personal level. Results from a Facebook Brand Lift study showed the success of the campaign: an additional 70% in ad recall, 276% in brand awareness and 636% in recommendation showing strong brand sentiment.