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EVERGIB_LOGO_K
  • Home
  • Work +
    • Advertising
    • Branding
  • Wanders
  • About
  • News
  • Contact
Baha Mar logo

Client

  • Baha Mar

Agency

  • SK+G

Director

  • Bruno Aveillan

Production

  • Quad

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Production

Welcome to The New Riviera

We headed up the creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the print/digital campaign and lifestyle library, we created "The Voyage," a short film built on the premise that every journey must come to a beginning. Premiering on the Academy Awards, the film went on to reach an even wider audience through a targeted digital campaign that helped increase awareness and drive bookings before the official opening.

instagram120k followers

twitter13K followers

facebook780K followers

To capture the spirit of the old world glamour coming to The Bahamas, we travelled to the stunning Dalmatian coast. Quaint villages, winding roads and open seas harken to yesteryear, providing a backdrop of romance, intrigue and excitement – the promise of what’s to come.

Stills from the Short Film

Couple steering yacht
Couple driving car
Couple playing blackjack
Town on Riviera
Dancing
Hand holding poker chip

Every journey must come to a beginning.

Film on Departures website
Instagram

Results

Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and the world. A former winner of the Caribbean’s Leading New Resort by the World Travel Awards, it made Travel + Leisure’s It List, comprising editors’ picks of the best new hotels in the world, and was recognized by Condé Nast Traveler’s Readers’ Choice Awards.

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.

link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.

link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.

link to City Center

City Center

Putting the urban in suburban for an upscale California mall.

link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.

link to VPM

VPM

Shaping the personality of Virginia's home for public media.

link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.

link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.

link to Kohl's

Kohl's

Igniting a revolution around the universal love of denim.

link to STRIDEX

Stridex

Wiping away the causes of problem skin.

link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.

link to Aria Weddings

Aria

Introducing a Vegas wedding chapel unlike any other.

link to SMARTBOX

SMARTBOX

Introducing the smart alternative to traditional moving and storage.

link to Solaire

Solaire

Developing a unique aesthetic for resort dining.

link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.

link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

branding

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  • 2414 Grove Ave, RVA 23220
  • hello@evergib.com

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Transforming ideas into the tangible.
EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding.
Headquarters: RVA | Work: Everywhere
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