Client
- City Center Bishop Ranch
Agency
- Allis
Photographer
- Commissioned by Allis
Videographer
- Courtesy of City Center
Capabilities
- Concept Development
- Campaign Execution
- Art Direction
- Copywriting
- Design
There's a New City in Town
Designed by award-winning international architectural firm Renzo Piano Building Workshop, City Center Bishop Ranch, located in San Ramon, California, was conceived to be more than a shopping mall. With a nod to the central gathering spaces in Europe, the $300 million open-air center offers suburbanites the opportunity to experience the communal spirit of city living – without the 45-minute commute into San Francisco. Inspired by this concept, we created a launch campaign to promote a destination where fun, fashion and fitness come together.
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