- Steven Lippman
- Cristina Trayfors
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
Do Vegas Differently
Vdara Hotel & Spa is truly a one-of-a-kind in Las Vegas. We leveraged the boutique hotel’s unique attributes to create an ad campaign that intentionally puts the hotel experience, not Las Vegas, at the forefront. With its eco-friendly, non-gaming, smoke-free property, plus all suite rooms, it's easy to see how Vdara is the hidden gem off The Strip. Those looking for the fun and excitement of Sin City without the crowds or chaos, can find it at Vdara – the smart, stylish choice for those in the know.
Elevated photography with a rich color palette, reminiscent of Vdara's aesthetic, features themes of escape, relaxation and productivity, appealing to both vacationers and business travelers.
An entire campaign was dedicated to Vdara's signature spa and salon experience. It was promoted to hotel guests, as well as general visitors to Vegas looking for an escape within their escape.
In addition to print ads, the campaign included digital advertising, social media promotion and an extensive library of lifestyle imagery to highlight the hotel’s modern, tranquil atmosphere.
Vdara has been recognized as one of Travel + Leisure’s Top 5 Non-Gaming Hotels in Las Vegas, as well as Conde Nast’s 16 Best Hotels in Las Vegas. Most recently, ESPA at Vdara earned the highly coveted Forbes Five-Star rating for its third consecutive year.
EVERGIB is everything you want in an advertising partner –
strategically sound, instinctually creative and thoroughly professional. They are smart,
passionate and motivated. I highly recommend EVERGIB and look forward to working with them
– Jim Gentleman, former Chief Strategy Officer, SK+G