Client
- McGeorge Toyota
Agency
- The King Agency
Director
- Sunny Zhao
Production
- Dreams Factory
Capabilities
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
- Copywriting
A Relationship Built On Trust
Toyota has always been known as a reliable, trustworthy brand. Local dealership, McGeorge Toyota, puts that reputation into action every day. With personable sales agents, skilled technicians and one of the region's largest inventory, they've become a beloved and respected business in the community. Through relatable stories highlighting everyday Toyota owners, we demonstrate the special bond between McGeorge Toyota and its customers.
![](https://i0.wp.com/evergib.com/wp-content/uploads/2019/05/EVERGIB_Toyota_TV_Hunter_16-9.jpg)
![](https://i0.wp.com/evergib.com/wp-content/uploads/2019/05/EVERGIB_Toyota_TV_Chef_16-9.jpg)
![](https://i0.wp.com/evergib.com/wp-content/uploads/2019/05/EVERGIB_Toyota_TV_Rehab_16-9.jpg)
Through beautiful, cinematic spots, we created a feel-good brand campaign incorporating themes of loyalty, respect and guidance, to demonstrate why the best relationships are built on trust.
Stills from the TV spots
Advertising Portfolio
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