EVERGIB_LOGO_K
  • Home
  • Work +
    • Advertising
    • Branding
  • Wanders
  • About
  • News
  • Contact
EVERGIB_LOGO_K
  • Home
  • Work +
    • Advertising
    • Branding
  • Wanders
  • About
  • News
  • Contact
toyota_logo_KO

Client

  • McGeorge Toyota

Agency

  • The King Agency

Director

  • Sunny Zhao

Production

  • Dreams Factory

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting

A Relationship Built On Trust

Toyota has always been known as a reliable, trustworthy brand. Local dealership, McGeorge Toyota, puts that reputation into action every day. With personable sales agents, skilled technicians and one of the region's largest inventory, they've become a beloved and respected business in the community. Through relatable stories highlighting everyday Toyota owners, we demonstrate the special bond between McGeorge Toyota and its customers.

instagram<1K followers

twitter1K followers

facebook6K followers

Through beautiful, cinematic spots, we created a feel-good brand campaign incorporating themes of loyalty, respect and guidance, to demonstrate why the best relationships are built on trust.

Stills from the TV spots

Hunter packs truck with dog
Dog profile
Man drinking coffee
Farmer smiles
Chef and farmer pack SUV
Chef chops food
Physical therapist assists with wheelchair
Man squats weights

Results

The ad campaign won several awards including 2018 Richmond Show Gold Winner, 2018 Addy Silver Winner, 2018 Telly Silver Winner and 2018 Telly Bronze Winner. In 2022, McGeorge Toyota received the Toyota President's Award for the 25th consecutive year – particularly noteworthy as only three other dealerships out of 1,500 in the country share the same accomplished longevity. The local dealership continues to get rave reviews from loyal customers.

Man running

“EVERGIB is a pleasure to work with and have always come through with exceptional, unexpected creative. Their ideas make a creative director’s job easy, put account people at ease and give you happy clients. What more could you ask for in a great team? I highly recommend them for your next creative project.”

 

— David King, President & CCO, The King Agency

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.

link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.

link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.

link to City Center

City Center

Putting the urban in suburban for an upscale California mall.

link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.

link to VPM

VPM

Shaping the personality of Virginia's home for public media.

link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.

link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.

link to Kohl's

Kohl's

Igniting a revolution around the universal love of denim.

link to STRIDEX

Stridex

Wiping away the causes of problem skin.

link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.

link to Aria Weddings

Aria

Introducing a Vegas wedding chapel unlike any other.

link to SMARTBOX

SMARTBOX

Introducing the smart alternative to traditional moving and storage.

link to Solaire

Solaire

Developing a unique aesthetic for resort dining.

link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.

link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

branding

Sign up for our quarterly newsletter

Contact

  • +1 804-475-9988
  • 2414 Grove Ave, RVA 23220
  • hello@evergib.com

Resources

  • Working Not Working
  • Terms & Conditions
  • Privacy Policy
  • Press Inquiries / Collaborations

About

  • News & Updates
  • Community
  • Travel Blog
  • Accolades
instagram facebook twitter linkedin
SWaM logoSWaM logo

© 2021 EVERGIB. All Rights Reserved. Design by EVERGIB.

Transforming ideas into the tangible.
EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding.
Headquarters: RVA | Work: Everywhere
#WorkWanderRepeat

 

Loading Comments...