- Xander Angeles
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
Solaire, the newest resort and casino in the Philippines, wanted to promote its collection of restaurants without using typical food or lifestyle dining shots. We came up with a concept featuring a line-up of charismatic characters who exemplify the personality of each restaurant and highlight its distinct offerings, while also maintaining a unified look. The approach conveys the resort's overall luxurious aesthetic and communicates the wide range of dining available to suit everyone's taste and mood.
From lavish steakhouses to poolside cocktail lounges, the campaign shows off the resort’s wide array of eateries, while also establishing a sexy, upscale vibe for the overall property.
Solaire Resort & Casino was the first 5-star resort development to break ground in Entertainment City, ushering in the renaissance and vitality of the new Manila Bay. Since opening, it’s consistently received excellent reviews on TripAdvisor and is primed to rival the success if integrated resorts in Macau, Singapore and Las Vegas.