- Galaxy Macau
- Erik Almas
- Concept Development
- Campaign Execution
- Art Direction
Here, You Are Royalty
With Macau dwarfing the revenue, glamour and electricity bill of Las Vegas, we wanted Galaxy Macau to feel elite beyond measure. Tapping into the cultural insight of the growing importance of status in China, we created an ad campaign that conveys how the resort's extraordinary experiences are fit for royalty. With dreamy scenarios and exquiste styling, we invite people to envision themselves enjoying the otherworldly splendor of Galaxy Macau.
We developed a visual theme of reflections that transformed aspirational guests into Chinese royalty, exuding the epitome of wealth and success.
Meticulous styling and custom wardrobe pieces included handmade dresses, traditional headpieces and vintage accessories to create an opulent aesthetic not found anywhere else.
Scenarios were shot on property to showcase the lavish surroundings and luxurious amenities in the hotel’s quest to exceed guest expectations. Think: high-end glamour with a touch of fantasy.
Within a year of opening, Galaxy Macau won the Best Integrated Resort of Asia at the Asia Hotel Awards. It has since doubled in size with a profit of nearly $1.7 billion dollars in 2018, up 28 percent. That same year, it won the World’s Leading Casino Resort by the World Travel Awards.