- ML Rogers NY
- Markku Lahdesmaki
- Jim Erickson
- Concept Development
- Campaign Execution
- Art Direction
To capture the grandeur of the Atlantis experience, we blurred the lines between fantasy and reality. In an advertising campaign featuring hyperreal photography, we dramatized the resort’s unique aquatic experiences. The beautiful, otherworldly look quickly defined the brand and established Atlantis as the place to go for incredible adventures at any age.
Award-winning photographer, Markku Lahdesmaki, applied his signature aesthetic to further heighten vacation scenarios like swimming with dolphins, snorkling in colorful coves and sliding through shark-infested waters.
Atlantis is recognized worldwide as not only a fantastical resort, but a game changer in the industry and has won countless awards in the travel and hospitality industry. It has been named the Carribean’s Leading Casino Resort and the Bahamas’ Leading Resort by the World Travel Awards several years in a row. Additionally it's won TripAdvisor's Traveler's Choice multiple times and numerous other awards with Condé Nast Traveler, U.S News Best Hotels, Travel + Leisure and more. Atlantis averages over $200M in revenue every year.