Atlantis_Logo

Client

  • Atlantis

Photographer

  • Anne Menke

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Copywriting
  • Design

Another Beach Beckons

For Atlantis Resort's expansion into the international market, we developed a niche campaign to peak the interest of jet-set European vacationers. We landed on a concept that inspires this well-traveled audience to consider Paradise Island as a new destination beyond their usual beach holiday spots. The ads debuted at Heathrow Airport in the UK and also ran in select publications including Architectural Digest, Bon Apetit, Condé Nast Traveler, Departures, Travel & Leisure, and Vanity Fair. 

instagram403k followers

twitter68K followers

facebook946K followers

Atlantis magazine ad
Atlantis backlit billboard in Heathrow airport
surfer in Atlantis puts on hat full of water
Atlantis ad on mobile device
Atlantis backlit billboard in Heathrow airport

Pairing vibrant lifestyle photography by Anne Menke with a clever graphic device to strike out iconic European beach getaways, we highlight Atlantis' fun, upbeat vibe and signature Caribbean water while also building anticipation for a resort like nowhere else.

drone shot of ocean and beach

Client

  • Atlantis

Agency

  • ML Rogers NY

Photographers

  • Markku Lahdesmaki
  • Jim Erickson

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Copywriting
  • Production
  • Design

Wonder Awaits

To capture the grandeur of the Atlantis experience, we blurred the lines between fantasy and reality. In an advertising campaign featuring hyperreal photography, we dramatized the resort’s unique aquatic experiences. The beautiful, otherworldly look quickly defined the brand and established Atlantis as the place to go for incredible adventures at any age.

instagram403k followers

twitter68K followers

facebook946K followers

Dolphin ad in magazine
laptop banner ads
Dolphin ad detail
Snorklers

Award-winning photographer, Markku Lahdesmaki, applied his signature aesthetic to further heighten vacation scenarios like swimming with dolphins, snorkling in colorful coves and sliding through shark-infested waters.

Girl with Fish ad
Shark tank ad
Innertube father son ad
Girl with Fish instagram
Couple in front of Mayan Temple waterslide
Girls on innertube in tunnel
Father and son on innertube ride

Results

Atlantis is recognized worldwide as not only a fantastical resort, but a game changer in the industry and has won countless awards in the travel and hospitality industry. It has been named the Carribean’s Leading Casino Resort and the Bahamas’ Leading Resort by the World Travel Awards several years in a row. Additionally it's won TripAdvisor's Traveler's Choice multiple times and numerous other awards with Condé Nast Traveler, U.S News Best Hotels, Travel + Leisure and more. Atlantis averages over $200M in revenue every year.

airport signage

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.
link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.
link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
link to City Center

City Center

Putting the urban in suburban for an upscale California mall.
link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.
link to VPM

VPM

Shaping the personality of Virginia's home for public media.
link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.
link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.
link to Kohl's

Kohl's

Igniting a revolution around the universal love of denim.
link to STRIDEX

Stridex

Wiping away the causes of problem skin.
link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
link to Aria Weddings

Aria

Introducing a Vegas wedding chapel unlike any other.
link to SMARTBOX

SMARTBOX

Introducing the smart alternative to traditional moving and storage.
link to Solaire

Solaire

Developing a unique aesthetic for resort dining.
link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.
link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

branding