Womens-March_RVA_WordMark_KO

Passion project

 

Client

  • Women's March RVA

Photographer

  • EVERGIB

Capabilities

  • Brand Strategy
  • Story & Messaging
  • Design
  • Consulting

RVA is for Love

Women’s March RVA is a nonprofit organization that encourages the diverse community of Richmond, Virginia (RVA) to come together for equity, justice and the empowerment of all womxn. For the second anniversary of Women’s March, we took charge of marketing and promotions across print and digital channels – specifically, the concept and execution of a social media campaign leveraging unique, shareable content to increase awareness, generate excitement and boost event attendance.

instagram1K followers

twitter<1K followers

facebook2K followers

Crowd marching in Carytown
Crowd marching in Carytown
Woman marching with pride flag
Social media graphic - Take Action
Social media graphic - Equity for all Womxn
Social media graphic - Choose
Photo of March - Governor Northam

Using the organization’s mission, vision and values as a foundation, we created communications that played off the aesthetic of the national brand, but with messaging that was distinctly local and uniquely RVA.

Tween marchers
Guitarist singing
Social media graphic - quote from Alycia
Social media graphic - quote from Rachel
Social media graphic - quote from Mary
Women in pink hats chat at march

Leading up to the event, we honed in on a message of inclusivity to engage and encourage a diverse audience representative of the Greater Richmond Region. Closer to the event, we expanded our messaging to include our intention of inspiring change through education, communication and action.

Instagram post - Inspire Change
Instagram post - Solidarity
Woman holds Resister sign
Group of marchers

Results

Over 1,000 people marched in solidarity in Richmond to reinvigorate the energy, momentum and hope needed going into the next election. National Women’s March Co-President, Bob Bland, was in attendance, as well as US Representative, Abigail Spanberger and state Senator Jennifer McClellan. The Expo featured 52 local organizations, 28 local vendors and 15 speakers and received both regional and national press, as well as numerous donations. All proceeds were given back to the women and minority-owned businesses featured at the Expo.

Woman waving RESIST flag

Women’s March RVA was mentioned in an Associated Press article covering US Marches for Women’s Rights.

“I can’t say enough good things about EVERGIB. They were a dream to work with: highly professional, responsive and fast. The work was exquisite, but even more important to note, they were fun to work with. I highly recommend EVERGIB.”

 

— Mary Leffler, Women’s March RVA 2018 & 2019 Lead Organizer

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