- Women's March RVA
- Brand Strategy
- Story & Messaging
RVA is for Love
Women’s March RVA is a nonprofit organization that encourages the diverse community of Richmond, Virginia (RVA) to come together for equity, justice and the empowerment of all womxn. For the second anniversary of Women’s March, we took charge of marketing and promotions across print and digital channels – specifically, the concept and execution of a social media campaign leveraging unique, shareable content to increase awareness, generate excitement and boost event attendance.
Using the organization’s mission, vision and values as a foundation, we created communications that played off the aesthetic of the national brand, but with messaging that was distinctly local and uniquely RVA.
Leading up to the event, we honed in on a message of inclusivity to engage and encourage a diverse audience representative of the Greater Richmond Region. Closer to the event, we expanded our messaging to include our intention of inspiring change through education, communication and action.
Over 1,000 people marched in solidarity in Richmond to reinvigorate the energy, momentum and hope needed going into the next election. National Women’s March Co-President, Bob Bland, was in attendance, as well as US Representative, Abigail Spanberger and state Senator Jennifer McClellan. The Expo featured 52 local organizations, 28 local vendors and 15 speakers and received both regional and national press, as well as numerous donations. All proceeds were given back to the women and minority-owned businesses featured at the Expo.
“I can’t say enough good things about EVERGIB. They were a dream to work with: highly professional, responsive and fast. The work was exquisite, but even more important to note, they were fun to work with. I highly recommend EVERGIB.”
— Mary Leffler, Women’s March RVA 2018 & 2019 Lead Organizer
Liberation Veteran Services*
Refreshing a veteran-centered brand to better reflect their offerings.