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EVERGIB_LOGO_K
  • Home
  • Work +
    • Advertising
    • Branding
  • Wanders
  • About
  • News
  • Contact
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Client

  • Seasonal Roots

Web Developer

  • Torx

Director & editor

  • Martin Montgomery

Motion Graphics

  • bookend creative

Sound

  • Red Amp

Voiceover

  • Billie Jo Konze

Photography

  • EVERGIB
  • Stock

Capabilities

  • Brand Strategy
  • Story & Messaging
  • Website & Digital
  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Dirt to Doorstep

Seasonal Roots is an online farmer’s market that unites people with local farmers and artisans so we can eat, live and love better. Offering fresh local produce and unique artisan goods, the company primarily serves Virginia and Maryland. After honing in on a brand positioning highlighting seasonality, we created a compelling story centered on the concept of interconnectedness brought to life across all touchpoints. The take-away is clear: Happier, healthier homes and communities start with Seasonal Roots.

Visit the site designed by EVERGIB: SeasonalRoots.com

instagram4k followers

twitter<1K followers

facebook121K followers

Style board

Home food delivery is a saturated market, but many national brands do not source their produce locally or regionally. This is a key differentiator for Seasonal Roots and what we intentionally played up in their messaging.

iPhone displays web page
iPhone displays web page
Seasonal Roots web page on laptop
delivery box on doorstep
Hands holding beets
Homepage on iPad

By building a brand synonymous with a healthier, happier life, we inspire people to be more mindful of the choices they make so they recognize they're not only eating better, but supporting people in their community and helping the environment too.

Step 1
Step 2
Step 3

Beyond enjoying delicious, flavorful food, we wanted to educate people on unique membership aspects. Featured partner profiles show the company’s commitment to local farmers and food artisans. Many are part of multi-generational families with a long history of providing for the areas they serve.

Winter Delights
Family Lunch

The Seasonal Roots team hired EVERGIB to help us crystallize our brand strategy in light of significant changes in the market. They dove in immediately using feedback from our members, partners, and employees, as well as category research to ensure a unique positioning within the market. Once the strategic direction was set, they exceeded expectations in every aspect of creative execution. The creative scope included a website and two videos. We truly enjoyed working with Rachel and Brian every step of the way.

 

— Leslie McCarey, Director of Marketing, Seasonal Roots

Branding Portfolio

VPM News Focal Point

Creating the brand for a weekly primetime TV news show.

Seasonal Roots

Uniting people through healthy eating to live and love better.

Startup Virginia

Positioning Virginia as the next national startup hub.

link to Alton Lane

Alton Lane

Putting together a style guide for a bespoke American menswear company.

link to Mom Complex

The Mom Complex

Reinvigorating a bold Fortune 500 consultancy.

link to Baha Mar

JFS Richmond

Making a 100-year old community nonprofit relevant.

link to Richmond Ballet

Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.

link to VCU

VCU School of Business

Elevating fundraising efforts to attract new donors.

link to Vote Equality

VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.

link to Liberation Veteran Services

Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

*Passion Project

link to Orchard House Middle School project

Orchard House Middle School

Evolving the brand for an independent all girls middle school.

link to Collegiate

Collegiate School

Strengthening marketing initiatives to inspire community fundraising.

link to Womens March National

Women’s March National*

Joining the worldwide effort to promote equity.

*Passion Project

link to Womens March RVA

Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

*Passion Project

View More Work

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  • 2414 Grove Ave, RVA 23220
  • hello@evergib.com

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© 2021 EVERGIB. All Rights Reserved. Design by EVERGIB.

Transforming ideas into the tangible.
EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding.
Headquarters: RVA | Work: Everywhere
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