Client

Seasonal Roots

Web Developer

Torx

Director & editor

Martin Montgomery

Motion Graphics

bookend creative

Sound

Red Amp

Voiceover

Billie Jo Konze

Photography

EVERGIB
Stock

Capabilities

Brand Strategy
Story & Messaging
Website & Digital
Concept Development
Campaign Execution
Creative Direction
Art Direction
Copywriting
Design

Dirt to Doorstep

Seasonal Roots is an online farmer’s market that unites people with local farmers and artisans so we can eat, live and love better. Offering fresh local produce and unique artisan goods, the company serves Virginia and Maryland with plans for expansion. After honing in on a brand positioning highlighting seasonality, we created a compelling story centered on the concept of interconnectedness brought to life across all touchpoints. The take-away is clear: Happier, healthier homes and communities start with Seasonal Roots.

4k followers

<1K followers

121K followers

Style board

Home food delivery is a saturated market, but many national brands do not source their produce locally or regionally. This is a key differentiator for Seasonal Roots and what we intentionally played up in their messaging.

iPhone displays web page

iPhone displays web page

Seasonal Roots web page on laptop

delivery box on doorstep

Hands holding beets

Homepage on iPad

By building a brand synonymous with a healthier, happier life, we inspire people to be more mindful of the choices they make so they recognize they're not only eating better, but supporting people in their community and helping the environment too.

Step 1

Step 2

Step 3

Beyond enjoying delicious, flavorful food, we wanted to educate people on unique membership aspects. Featured partner profiles show the company’s commitment to local farmers and food artisans. Many are part of multi-generational families with a long history of providing for the areas they serve.

Winter Delights

Family Lunch

The Seasonal Roots team hired EVERGIB to help us crystallize our brand strategy in light of significant changes in the market. They dove in immediately using feedback from our members, partners, and employees, as well as category research to ensure a unique positioning within the market. Once the strategic direction was set, they exceeded expectations in every aspect of creative execution. The creative scope included a website and two videos. We truly enjoyed working with Rachel and Brian every step of the way.

— Leslie McCarey, Director of Marketing, Seasonal Roots

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