VPM News Focal Point logo

Client

  • VPM

Brand Designer

  • Karnes Coffey

Motion Design & Animation

  • Mad Box Made

Music & Sound

  • Red Amp

Voiceover

  • Angie Miles

Capabilities

  • Brand Strategy
  • Naming
  • Logo & Visual Identity
  • Story & Messaging
  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Stories That Connect Us

VPM, Virginia’s home for public media, came to us looking for a creative partner to develop the brand for a new primetime news show hosted by veteran TV anchor, Angie Miles. The show aims to position Virginia as a nexus of national issues such as the fight for racial justice, economic growth juxtaposed with entrenched poverty, polarizing politics, climate change and rapidly evolving demographics. VPM News Focal Point emphasizes where these issues intersect, and provides perspective on what impact they have and how Virginia communities are handling them.

instagram13k followers

twitter11K followers

facebook20K followers

After an extensive ideation process, the name VPM News Focal Point was chosen. From there, we developed a logo and visual identity, along with story and messaging, to shape a distinct brand that builds upon VPM’s reputation as a trusted news source.

VPM News Focal Point Logo
VPM News Focal Point Avatar
Ad in Virginia Living magazine
iPhone Facebook Carousel
Focal Point Avatar on button badge
YouTube ad on iPad

The identity’s iconic graphic look, paired with compelling statements, creates a memorable aesthetic and tone. In digital execution, headlines come to life to convey the show’s credible news and stories of Virginia and the world.

Magazine print ad
Stories that Inspire
Instagram on iPhone
Think Consider Contemplate

The show’s opening features editorial imagery that conveys a commitment to relevant issues, amplifying the voices and views from diverse communities.

Portrait of Angie Miles
TV intro tapestry

Results

The VPM News Focal Point brand launch campaign won top integrated media campaign from NETA, the National Educational Telecommunications Association in the Public Media Awards competition. The show is VPM’s most streamed local program on PBS reaching over 150,000 people with popular episode ratings comparable to PBS NewsHour viewership. The VPM News team also received multiple first place awards for excellence in reporting at the Virginia AP Broadcasters Awards. Additionally, the show was nominated for five regional Emmy awards.

Billboard ad

Rachel and Brian worked with our team at VPM News Focal Point from the very beginning through the show’s launch. They helped with all aspects of branding, from finding the right name and logo, to capturing the essence of our mission and message with their creative language and compelling visuals. I enjoyed collaborating with EVERGIB and appreciate their wisdom, positive spirit, and tenacity.

 

— Roberta Oster, Senior News Producer, VPM News Focal Point

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