WMRome_Logo

Passion project

 

Client

  • Women's March Rome

Photographer

  • EVERGIB

Capabilities

  • Brand Strategy
  • Story & Messaging
  • Design
  • Photography
  • Consulting

Rome Rises

Women’s March Rome is a nonprofit organization that aims to protect and promote progressive values, while upholding the national movement's principles of unity. We collaborated with a multi-national team to increase awareness and attendance for the second anniversary of Women’s March Rome. Services included developing a marketing strategy centered on a robust social media initiative, targeting both Italian and American expat audiences, as well as concept and design for social media and promotional marketing.

instagram<1K followers

twitter1K followers

facebook2K followers

Girls with protest signs
Social media quote - Rachel
Social media quote - Amber
Social media quote - Tara
Woman holding poster
Protester with painted umbrella
Woman waves RESIST flag

Social media posts and promotional flyers in both English and Italian allowed us to reach multiple audiences.

Social media post - Grazie
Social media post - dove illustration
Social media post in Italian
Protesters speaking
Female speaks on stage
Group with protest signs and purple hair

Additionally, the unique assets we designed, many featuring past event photos with Italian activist groups and celebrities, increased engagement and were widely shared throughout Italy.

Instagram post - Equality Worldwide
Instagram quote - Tanya

Results

With a heavy social media push weeks before and a Facebook livestream during the event, Women’s March Rome was primed for success. The event was picked up by multiple worldwide publications and was one of a few select chapters to receive a significant feature in The New York Times.

Woman speaking in front of crowd

“EVERGIB brings professionalism, creativity and intelligence to whatever they touch. They did an incredible job in creating a social media campaign for Women’s March Rome, and their assistance in the creation of visual materials was invaluable. They are incredibly gifted photographers and social media gurus. We are so grateful for their amazing assistance on our 2019 event.”

 

— Elizabeth Farren, Women’s March Rome 2018-19 Lead Organizer

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