WEAD_logo_horiz_KO

Passion project

 

Client

  • West End Academy of Dance

Photographer

  • Carolyn Moffat

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Story & Messaging
  • Website & Digital
  • Design
  • Consulting

WE Are Dance

For over 40 years, the West End Academy of Dance (WEAD) has been one of the most beloved neighborhood dance studios in Richmond’s West End. While rooted in tradition, the studio has continually evolved and embraced new styles of movement. For the brand refresh, we chose to strategically emphasize the warm, welcoming atmosphere of the studio as much as its professionalism.

instagram1K followers

twitter<1K followers

facebook1K followers

WEAD logo
WEAD wordmark
Personal ballet instruction
WEAD stationery
WEAD website on laptop
WEAD brochure
WEADance branded water bottle
Ballerina touching toes
WEAD Dancers in first position

In lieu of performance-focused photography, we chose to feature intimate moments in the classroom. This is where the hard work, thoughtful instruction and lifelong friendships take place – and it’s what makes WEAD stand out among other studios.

Ballet dance class
Ballet dance class
WEAD dancers at bar
Ballet dance class

A survey among instructors, students and parents informed our messaging which highlights the benefits of dance beyond the studio. The new take on the WEAD acronym, WE Are Dance, embodies the spirit of the students, acting as the academy's unofficial mantra.

WEAD posters

Results

Since the rebranding, West End Academy of Dance has continued to receive high enrollment and praise for their quality, personalized instruction. They remain a positive, active force in the community serving as an ambassador for the importance of dance and all forms of performing arts, instilling valuable skills that prepare students for a life beyond the dance studio.

WEAD modern dancers

“EVERGIB created a meaningful website for our 40+ year old business, precisely demonstrating who we are as a school. They paid attention to our needs, and what makes us special. Their exceptional work ethic and attention to detail gave me the confidence that we were making the right choices for our business. The results have been outstanding!”

 

— Julia Mitchell, School Director, West End Academy of Dance

Branding Portfolio

VPM News Focal Point

Creating the brand for a weekly primetime TV news show.

Seasonal Roots

Uniting people through healthy eating to live and love better.

Startup Virginia

Positioning Virginia as the next national startup hub.
link to Alton Lane

Alton Lane

Putting together a style guide for a bespoke American menswear company.
link to Mom Complex

The Mom Complex

Reinvigorating a bold Fortune 500 consultancy.
link to Baha Mar

JFS Richmond

Making a 100-year old community nonprofit relevant.
link to Richmond Ballet

Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.
link to VCU

VCU School of Business

Elevating fundraising efforts to attract new donors.
link to Vote Equality

VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.
link to Liberation Veteran Services

Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

*Passion Project
link to Orchard House Middle School project

Orchard House Middle School

Extraordinary. Just like every girl.
link to Collegiate

Collegiate School

Strengthening marketing initiatives to inspire community fundraising.
link to Womens March National

Women’s March National*

Joining the worldwide effort to promote equity.

*Passion Project
link to Womens March RVA

Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

*Passion Project

View More Work

advertising