- West End Academy of Dance
- Carolyn Moffat
- Brand Strategy
- Logo & Visual Identity
- Story & Messaging
- Website & Digital
WE Are Dance
For over 40 years, the West End Academy of Dance (WEAD) has been one of the most beloved neighborhood dance studios in Richmond’s West End. While rooted in tradition, the studio has continually evolved and embraced new styles of movement. For the brand refresh, we chose to strategically emphasize the warm, welcoming atmosphere of the studio as much as its professionalism.
In lieu of performance-focused photography, we chose to feature intimate moments in the classroom. This is where the hard work, thoughtful instruction and lifelong friendships take place – and it’s what makes WEAD stand out among other studios.
A survey among instructors, students and parents informed our messaging which highlights the benefits of dance beyond the studio. The new take on the WEAD acronym, WE Are Dance, embodies the spirit of the students, acting as the academy's unofficial mantra.
Since the rebranding, West End Academy of Dance has continued to receive high enrollment and praise for their quality, personalized instruction. They remain a positive, active force in the community serving as an ambassador for the importance of dance and all forms of performing arts, instilling valuable skills that prepare students for a life beyond the dance studio.
“EVERGIB created a meaningful website for our 40+ year old business, precisely demonstrating who we are as a school. They paid attention to our needs, and what makes us special. Their exceptional work ethic and attention to detail gave me the confidence that we were making the right choices for our business. The results have been outstanding!”
— Julia Mitchell, School Director, West End Academy of Dance
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