Atlantis Bahamsas Resort logo

Client

  • Atlantis Resort

Production Company

  • Goat Rodeo Productions

Executive Producer

  • Mike Foley

Photographer

  • Thomas Hart Shelby

Director & Editor

  • Bart Baldwin

Voiceover

  • Victoria Lynn Carroll

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting

The Other Side of Atlantis

For over 25 years, Atlantis Resort in Paradise Island, The Bahamas has been the ultimate family destination. Recent multimillion-dollar renovations and upgrades presented an exciting opportunity to reintroduce Atlantis in a fresh, new way: as a one-of-a-kind Caribbean escape for adults seeking modern luxury, incredible nightlife, and unparalleled entertainment – all set against the backdrop of the resort’s magical island allure. We developed "The Other Side of Atlantis" to challenge people's preconceived notions of the iconic resort and to offer them even more to discover.

instagram443k followers

twitter67k followers

facebook959K followers

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Imagery captures one-of-a-kind moments across an amazing array of Atlantis experiences – from daytime pool lounging to exciting nightime escapades. The elevated, luxe aesthetic incorporates the brand's ownable pink (a nod to the resort's distinct architecture) making this campaign unmistakably Atlantis.

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In addition to multiple TV spots, the national integrated intiative spanned print, OOH, digital, and social featuring clever headlines that peak curiosity and entice people to discover a different kind of escape – one that can only be found at Atlantis.

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Branding Portfolio

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Reinvigorating a bold Fortune 500 consultancy.
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JFS Richmond

Making a 100-year old community nonprofit relevant.
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Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.
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VCU School of Business

Elevating fundraising efforts to attract new donors.
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VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.
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Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

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Orchard House Middle School

Evolving the brand for an independent all girls middle school.
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Collegiate School

Strengthening marketing initiatives to inspire community fundraising.
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Women’s March National*

Joining the worldwide effort to promote equity.

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Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

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View More Work

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