- Startup Virginia
- Richmond Region Tourism
- Lovell Productions
- Brand Strategy
- Logo & Visual Identity
- Story & Messaging
- Website & Digital
Driving the Success of the Next Generation of Business Pioneers
Startup Virginia is a nonprofit organization dedicated to building a long-term, sustainable economy for Virginia by nurturing high-growth businesses in a dynamic workspace. We were brought in with an aggressive timeline to build the brand from scratch – from logo and visual identity, to messaging, to website – to be unveiled at their grand opening. Our brand strategy was key – serving as the foundational element to position Virginia as the country's next great startup hub.
Visit the site designed by EVERGIB: StartupVirginia.org
Referencing Virginia as both historic and progressive, our unique positioning informed all creative deliverables including a dynamic branded content video that continues to serve as Startup Virginia’s main tool for sales, outreach and promotions.
Inspired by Richmond joining the ranks of other great startup cities, the Startup Virginia brand reflects the same passion and drive as the innovative members building their businesses there. Its sleek, contemporary feel takes a cue from the building's modern industrial aesthetic.
The tagline, Let’s Get Started, retains brand equity while serving as a rallying cry for the entrepreneurs who are turning today’s potential into tomorrow’s progress.
The brand launch of Startup Virginia was widely publicized through PR and free community events, generating buzz and maximizing brand awareness. In a year, Startup Virginia experienced unprecedented growth, successfully becoming home to over 60 startup companies. Membership continues to steadily grow and it currently boasts a 100% Member Satisfaction Score, over 200 volunteer mentors and countless visitors to the facility each week.
EVERGIB is an immensely talented team and provided the highest level
of product we could have wished for. Creative and dedicated, they presented a well thought out
strategy for our executive team. Startup Virginia highly recommends EVERGIB and are extremely
pleased with their work. We welcome inquiries on the services delivered to us.
— Bryan Bostic, Former Executive Director, Startup Virginia
Liberation Veteran Services*
Refreshing a veteran-centered brand to better reflect their offerings.