PQA_Logo_6A_KO

Client

  • PhotoQuest Adventures

Photography

  • Courtesy of PQA

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Messaging
  • Website & Digital
  • Design
  • Consulting
  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Production

Access The World,
Capture New Cultures

PhotoQuest Adventures (PQA) is a boutique travel company specializing in intimate photography workshops and unique cultural experiences around the globe. Working in a highly competitive marketplace, they needed to refresh their brand to stand out and remain relevant. We developed a strategy to position PQA as an industry leader with a commitment to off-the-beaten-path adventures.

Visit the site designed by EVERGIB: PhotoQuestAdventures.com

instagram2K followers

twitter<1K followers

facebook5K followers

PhotoQuest Adventures logo
PhotoQuest Adventures avatar
PhotoQuest collateral
Photo of El Moro tribe in Kenya

The streamlined logo cleverly pairs "photo" and "quest" into a single word. The intersecting point creates an ownable avatar reminiscent of a classic film roll. The refined aesthetic not only elevates the brand, but compliments the gorgeous photography PQA is known for.

PhotoQuest website on iMac
PhotoQuest website on multiple devices
PhotoQuest website on iPad
PhotoQuest website on laptop

The revamped website showcases PhotoQuest’s large format imagery, creating a dynamic experience that reflects the immersive nature of a PQA trip. Many images are taken by customers which highlights the quality of the workshops, as well as the incredible experiences.

PhotoQuest print ad in PDN magazine
PhotoQuest print ad in PDN magazine
Detail of PhotoQuest print ad
PhotoQuest promo card

The rebrand was unveiled in the national publication, Photo District News, to a relevant audience of photography enthusiasts. For maximum exposure, it was followed up with collateral advertising and an engaging branded content piece offering a glimpse into a PQA trip.

Results

After the brand launch, PQA saw an immediate increase in website traffic and workshop attendance. The website garnered attention from national public broadcaster, PBS, who invited co-founders, Mirjam Evers and Najat Nabat, to be featured on The Informed Series with Rob Lowe. This rare opportunity offered PQA invaluable impressions and best of all, free advertising and publicity.

PhotoQuest group on safari

“EVERGIB took time to learn and understand our company. They worked closely with us to provide fresh, new ideas in a professional manner and honoring the time frame we required. They truly exceeded our expectations and we couldn’t be happier.”

 

—Najat Naba, Co-Founder, PhotoQuest Adventures

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