Access The World. Capture New Cultures.

PhotoQuest Adventures (PQA) is an international travel company specializing in intimate photography workshops and unique cultural experiences around the globe.

Situation

Modernize the PQA brand to stand out in a highly competitive marketplace.

Solution

With a focus on simplicity, we transformed this boutique travel company into a modern, credible brand with a sleek new logo and contemporary visual identity. For the responsive e-commerce website, we highlighted PQA’s large format imagery to create a dynamic experience that also showcases the quality of their workshops. Leveraging the brand theme line, Access The World, Capture New Cultures, we positioned the international travel company as an industry leader with a commitment to off-the-beaten-path adventures. The rebrand was unveiled in the award-winning national publication, Photo District News, for maximum exposure to a targeted audience of photography enthusiasts. Additional materials included collateral advertising and a branded content video.

Results

After the brand launch, PQA saw an immediate increase in website traffic and workshop attendance. The website garnered attention from national public broadcaster, PBS, who invited co-founders, Mirjam Evers and Najat Nabat, to be featured on The Informed Series with Rob Lowe. This rare opportunity offered PQA invaluable impressions and best of all, free advertising and publicity.