OneLife icon

Client

  • Onelife Fitness

Video Footage

  • 86 Madison Avenue, LLC

Animation & Edit

  • Mad Box Made

Sound Design & Mix

  • Red Amp Audio

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting

Every Journey Welcome.

Onelife Fitness is a full service health club delivering the ultimate fitness experience to people of all levels and all abilities. This fast-growing gym needed a compelling ad campaign to generate excitement and inspire new memberships. While Onelife operates as a regional chain, its commitment to local communities – and flexible membership cost – makes it feel like a neighborhood gym. The company has always believed that everyone deserves access to premium amenities at an affordable price, along with personalized attention. This unique trifecta became the inspiration behind our "Every Journey Welcome" campaign. Initially created for new markets only, the fun, feel-good campaign was so successful, Onelife launched it into all markets across their Mid-Atlantic and Southern regions.

 

instagram49k followers

twitter1900+ followers

facebook57K followers

Onelife Fitness - Every Journey Welcome
from EVERGIB
vimeo-video-thumbnail
OneLife Fitness Direct Mail flyer

Leveraging the graphic device of a multi-image grid allowed us to visually show the breadth and depth of features, experiences and members at Onelife. Clever headlines amplify the message that this welcoming fitness center offers something for everyone.

Overhead of gym
Facebook carousel ad
GO!60 instagram post
instagram post
instagram post
instagram post
instagram post

The campaign included direct mail, email blasts and social media advertising. Facebook carousel ads took a tactical approach highlighting specific aspects of the gym, while a distinct aesthetic was set for Instagram to convey a high quality fitness experience, along with a tight-knit community.

Website page on iPad
GO!60 instagram post
GO!60 instagram post
GO!60 water bottle

Additionally, we created the name, logo & visual identity, messaging and aesthetic for their latest fitness program. The GO!60 Onelife Fitness Challenge encourages current and potential new members to start the new year off right with a custom wellness plan – complete with beautifully-designed swag to keep everyone motivated.

group of gym goers

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