OneLife icon

Client

  • Onelife Fitness

Video Footage

  • 86 Madison Avenue, LLC

Animation & Edit

  • Mad Box Made

Sound Design & Mix

  • Red Amp Audio

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting

Every Journey Welcome.

Onelife Fitness is a full service health club delivering the ultimate fitness experience to people of all ages and abilities. This fast-growing gym needed a compelling ad campaign to generate excitement – and new memberships. While Onelife operates as a regional chain, its commitment to local communities makes it feel like a neighborhood gym. Inspired by the company ethos, we developed a campaign to show how everyone at Onelife gets access to premium amenities at an affordable price with a supportive community. Initially created for new markets, the fun, feel-good campaign was so successful, it was launched across their entire Mid-Atlantic and Southern region.

 

instagram49k followers

twitter1900+ followers

facebook57K followers

Onelife Fitness - Every Journey Welcome
from EVERGIB
vimeo-video-thumbnail
OneLife Fitness Direct Mail flyer

Leveraging a dynamic multi-image grid, we show the diversity of Onelife members, features, and experiences. Clever headlines amplify the message that this welcoming fitness center offers something for everyone.

Overhead of gym
Facebook carousel ad
GO!60 instagram post
instagram post
instagram post
instagram post
instagram post

The campaign includes direct mail, email blasts and social media advertising. Facebook carousel ads highlight specific gym amenities, while Instagram conveys a high quality, personal fitness experience.

Onelife Fitness - What's Your Journey? (Amenities)
from EVERGIB
vimeo-video-thumbnail
Onelife Fitness - What's Your Journey? (Lifestyle)
from EVERGIB
vimeo-video-thumbnail

Building off the original campaign, we then developed additional ads under the "What's Your Journey?" concept featuring real members in their individual workouts to show how Onelife welcomes all fitness levels.

We also created the name, logo & visual identity, messaging and aesthetic for a new Onelife initiative. The GO!60 Challenge encourages current and potential new members to start the new year off right with a custom wellness plan – complete with beautifully-designed swag to keep everyone motivated.

Man wearing Go!60 Tshirt
GO!60 instagram post
GO!60 instagram post
GO!60 water bottle
group of gym goers

Branding Portfolio

VPM News Focal Point

Creating the brand for a weekly primetime TV news show.

Seasonal Roots

Uniting people through healthy eating to live and love better.

Startup Virginia

Positioning Virginia as the next national startup hub.
link to Alton Lane

Alton Lane

Putting together a style guide for a bespoke American menswear company.
link to Mom Complex

The Mom Complex

Reinvigorating a bold Fortune 500 consultancy.
link to Baha Mar

JFS Richmond

Making a 100-year old community nonprofit relevant.
link to Richmond Ballet

Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.
link to VCU

VCU School of Business

Elevating fundraising efforts to attract new donors.
link to Vote Equality

VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.
link to Liberation Veteran Services

Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

*Passion Project
link to Orchard House Middle School project

Orchard House Middle School

Evolving the brand for an independent all girls middle school.
link to Collegiate

Collegiate School

Strengthening marketing initiatives to inspire community fundraising.
link to Womens March National

Women’s March National*

Joining the worldwide effort to promote equity.

*Passion Project
link to Womens March RVA

Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

*Passion Project

View More Work

advertising