Maymont_Logo_KO

Client

  • Maymont

Photographer

  • Courtesy of Maymont

Media

  • Lewis Media Partners

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Copywriting
  • Design

Spring Arrivals

Maymont, a 100-acre American estate and public park, is a longstanding treasure in the heart of Richmond, Virginia. It is home to hundreds of animals which can be seen at its farm, nature center, and wildlife habitats. To usher in the spring season, we created a social media campaign to promote Maymont’s Adopt An Animal program, one of the foundation's most popular fundraising initiatives. As we emerge from a long winter, the campaign, "Spring Arrivals," is about reconnecting to all that we love – the great outdoors, nature, and of course, animals.

instagram 16k followers twitter 15K followers facebook 70K followers

Goat
Owl

To highlight the breadth and depth of resident animals that have a home at Maymont, we developed distinct categories: injured and orphaned wildlife, friendly farm animals, and aquatic species of the James River.

Facebook carousel ad
Pig
Otter
Social media ads on iPhone

Through up-close, candid imagery of the animals and messaging with a sense of urgency, we captured hearts, lifted spirits, and most importantly, inspired donations to ensure the park remains free and accessible to the community for years to come.

Social media ads on iPhone

Branding Portfolio

VPM News Focal Point

Creating the brand for a weekly primetime TV news show.

Seasonal Roots

Uniting people through healthy eating to live and love better.

Startup Virginia

Positioning Virginia as the next national startup hub.
link to Alton Lane

Alton Lane

Putting together a style guide for a bespoke American menswear company.
link to Mom Complex

The Mom Complex

Reinvigorating a bold Fortune 500 consultancy.
link to Baha Mar

JFS Richmond

Making a 100-year old community nonprofit relevant.
link to Richmond Ballet

Richmond Ballet

Bringing grace and beauty to the online experience of The State Ballet of Virginia.
link to VCU

VCU School of Business

Elevating fundraising efforts to attract new donors.
link to Vote Equality

VoteEqualityUS

Advocating for Equal Rights in the U.S. Constitution.
link to Liberation Veteran Services

Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their offerings.

*Passion Project
link to Orchard House Middle School project

Orchard House Middle School

Evolving the brand for an independent all girls middle school.
link to Collegiate

Collegiate School

Strengthening marketing initiatives to inspire community fundraising.
link to Womens March National

Women’s March National*

Joining the worldwide effort to promote equity.

*Passion Project
link to Womens March RVA

Women's March RVA*

Creating a distinct, inclusive brand to promote equality.

*Passion Project

View More Work

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