- Courtesy of Maymont
- Lewis Media Partners
- Concept Development
- Campaign Execution
- Art Direction
Maymont, a 100-acre American estate and public park, is a longstanding treasure in the heart of Richmond, Virginia. It is home to hundreds of animals which can be seen at its farm, nature center, and wildlife habitats. To usher in the spring season, we created a social media campaign to promote Maymont’s Adopt An Animal program, one of the foundation's most popular fundraising initiatives. As we emerge from a long winter, the campaign, "Spring Arrivals," is about reconnecting to all that we love – the great outdoors, nature, and of course, animals.
To highlight the breadth and depth of resident animals that have a home at Maymont, we developed distinct categories: injured and orphaned wildlife, friendly farm animals, and aquatic species of the James River.
Through up-close, candid imagery of the Maymont animals, we capture hearts and lift spirits, while in turn, inspiring donations to ensure the park remains free and accessible to the community for years to come.
Liberation Veteran Services*
Refreshing a veteran-centered brand to better reflect their offerings.