- GreenSpring International
- Academy of Music
- Tania del Carmen Fernández
- Brand Strategy
- Logo & Visual Identity
- Story & Messaging
Where Musicians Grow
GreenSpring International Academy of Music (formerly American Harp Academy) is a premier music school offering education and performance opportunities. In our initial audit, we learned the music academy was comprised of several entities, each with a different name and aesthetic. The complex, disjointed system caused marketing challenges and was particularly confusing in external communications. Thus, GreenSpring International Academy of Music was born.
The moment a student finds their instrument, there are no more words. Their language becomes the notes they play. How they make music expresses who they are. GreenSpring International Academy of Music believes in the transformative power of music.
Under the single name GreenSpring, we created a logo and visual identity system to organize and unify the sub-brands into a single, compelling master brand for better clarity, retention and promotion.
A refreshed library of emotive brand photography highlights real students in action. The rich color palette compliments the new branding and paints a vibrant picture of this talented musical community.
With performances at Carnegie Hall, the Kennedy Center, the United Nations and the White House, this is just the beginning for GreenSpring International Academy of Music. Most recently, GreenSpring was invited to perform on the iconic Queen Mary 2, the most prestigious ocean liner in the world. Past artists who have performed here include London’s National Symphony Orchestra, The Julliard School Ensembles, and Elton John.
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