- Alton Lane
- Courtesy of Alton Lane
- Brand Strategy
The New Standard for Premium Custom Menswear
Alton Lane is an American menswear company with a focus on exceptional fit, quality and value. As a business that’s all about nuance and details, Alton Lane needed to apply the same level of attention to their branding. After a thorough immersion into the company, we developed a custom strategy to better define the brand, along with a style guide to ensure creative deliverables were properly executed.