3North logo in white

Client

  • Prologue Hospitality

Brand & Web Designer

  • Karnes Coffey

Capabilities

  • Brand Strategy
  • Name Refresh
  • Logo & Visual Identity
  • Story & Messaging
  • Website Design & Development

Industry leaders. Hospitality experts.

Prologue Hospitality (formerly Prologue Systems) provides building documentation services and comprehensive data through Reality Capture. With competitors taking a more generalist approach, the specialized technology company chose to narrow its focus to the travel & hospitality market. With an updated name, we then developed a rebrand featuring a new website with refreshed messaging and an elevated aesthetic to better resonate with the audiences they want to reach – namely boutique hotels, luxury resorts and other major flagship properties.

instagram<1k followers

twitter<1k followers

facebook<1K followers

3North office space

Making the strategic decision to focus on hotels and resorts serves as a unique differentiator for the company. The travel & hospitality industry is a specialized field and it was important to position the company as a trusted, like-minded advisor through both copy and design.

Civil War Museum in Richmond, VA
Prologue Hospitality website on laptop

The visual identity features custom illustrations that create an ownable look, leaning into the team's craftsmanship and attention to detail. Paired with aspirational imagery, the website design conveys hospitality expertise and tech mastery.

Website page on iPad
iPhone mockup web page
iPhone mockup web page
iPhone mockup web page

In addition to branded messaging, copy includes project types, services and case studies. These specifics demonstrate how the company has honed its process around the unique needs of hospitality projects, capturing reality down to the smallest details.

Website page on tablet
Website page on laptop

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