Rachel Scott Everett
Writing Portfolio
Below is a sampling of my published editorials and essays. While my writing spans a range of topics, I often demonstrate how advertising and branding influences our day-to-day lives and shapes our belief system (whether we're aware of it or not). From politics to social justice, I strive to utilize my skills to raise awareness, shift perceptions and inspire action.
Why I’m Leaving the U.S. (Again)
Thoughts on political exhaustion, personal choice, and the limits of American endurance
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A Nation Adrift: Confronting Another Trump Presidency
How the Rise of an Oligarchy Threatens America's Future and What We Can Do About It
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The Mourning After: Facing the Fallout of Election 2024
Reflections on America’s new reality and the long road ahead
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Create Your Own Rhythm
A creative director’s journey about getting off the hamster wheel and getting in sync with herself.
From Rich Men To Corporate America
Oliver Anthony’s #1 viral hit “Rich Men North of Richmond” reveals the problem – can we be part of the solution?
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Can Brands End Gun Violence?
A call for Corporate America and ad agencies to take a stand and save lives
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Virginia is for Lovers, not Political Agendas
A look at the ethics of politicians promoting state tourism during election season
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America Is Not Living Up to Its Brand Promise
From personal autonomy to gun violence, it's time for all of us to take action
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The Republican Party’s Brand Devolution
A closer look at the Jan. 6 insurrection and why the GOP is no longer Right, just wrong
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What If Advertising Could Save The World?
A creative director’s declaration of intent to defend democracy.
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It’s Not Whether You Win or Lose… Actually, It Is.
How you play the game – and lose an election – matters.
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The Reckoning: An Election Day Retrospective
An assessment on the normalization of Trump and where we go from here.
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The Beautiful Game Meets A Beautiful Life
A tribute to Daryl Grove, co-host of the Total Soccer Show and beloved friend to many.
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Be Ruthless and Get Out The Vote
The best way to honor RBG's legacy is to ensure as many people as possible vote in this election.
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Women’s (In)Equality Day
Don't celebrate – take action. The fight for constitutional equality continues.
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Women’s March More Relevant Than Ever
In a critical election year, don't lose sight of our main focus: we must get Trump out of office.
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Women’s March: March for One, March for All
An imperfect open letter calling us to embrace the differences that bring us together.
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White Person To White Person: Apathy Needs To End
To shape the kind of world we want to live in, we must speak out to help change the narrative.
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Women’s March: Thank You For Giving Me What I Desperately Needed
If only we could march every day.
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