Client

  • The Mom Complex

Photography

  • Courtesy of The Mom Complex

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Story & Messaging
  • Website & Digital
  • Design
  • Consulting

Driving innovation for the world’s biggest mom-focused companies.

The Mom Complex is a strategic consulting company that works with Fortune 500 companies to help them develop products, services and experiences that better connect with moms all over the world. Bridging power and femininity, a fresh, no-nonsense rebrand was created for The Mom Complex to better represent their bold, innovative approach to research.

instagram1K followers

twitter1K followers

facebook3K followers

Mom Complex style board
Mom Complex website on multiple devices
Mom Complex website on iPhone
JFS website on iPad

The website features a new logo, visual identity, and color palette that helps organize and distinguish the company’s proprietary offerings. The site provides much needed clarity in explaining their services, and making for easier sales to new clients.

TMC_Web_Home
TMC_Web_Speaking
TMC_Web_Press_short
TMC_Web_Team_short
TMC_Web_Services

Results

After the website went live, The Mom Complex noticed a significant improvement in their project acquisition process. Upon initial contact, clients were better informed, more engaged and often ready to take the next step, saving time for both parties. The Mom Complex continues to be featured in publications such as Fast Company, The Wall Street Journal, The Huffington Post and Working Mother Magazine.

ADDITIONAL WORK: UX PORTFOLIO