Client

Alton Lane

Photography

Courtesy of Alton Lane

Services

Brand Strategy
Design
Consulting

The New Standard for Premium Custom Menswear

Alton Lane is an American menswear company with a focus on exceptional fit, quality and value. As a business that’s all about nuance and details, Alton Lane needed to apply the same level of attention to their branding. After a thorough immersion into the company, a custom strategy and style guide was developed to better define the brand and ensure all communications, from print to digital to website, were properly executed.

instagram10k followerstwitter5K followersfacebook16K followers

Alton Lane styles
Alton Lane website on multiple devices
Alton Lane website on laptop
Alton Lane website on iPad

For the responsive website, stories were created for the company’s main areas of focus: fit, quality and value. Each of these featured areas combine lifestyle photography with behind-the-scenes shots of details and environs to create an immersive experience. Quote callouts from major media offer additional brand credibility. A grid based on thirds maintains a sleek, uniform design.

ALT_HomePage
ALT_Products
ALT_Value
ALT_Experience

Results

Alton Lane has been named “the new standard for premium custom menswear” by Forbes magazine. As a testament to their continued success and growth, the company recently announced the launch of their first custom shoe collection. They continue to be featured in notable publications such as Esquire, GQ, Men's Fitness and The Wall Street Journal.

ADDITIONAL WORK: UX PORTFOLIO