Rachel Scott Everett

Writing Portfolio

Below is a sampling of my published editorials and essays. While my writing spans a range of topics, I often demonstrate how advertising and branding influences our day-to-day lives and shapes our belief system (whether we're aware of it or not). From politics to social justice, I strive to utilize my skills to raise awareness, shift perceptions and inspire action.

A Nation Adrift: Confronting Another Trump Presidency

How the Rise of an Oligarchy Threatens America's Future and What We Can Do About It

By Rachel Everett | January 24, 2025

…

Rachel Scott Everett

Writing Portfolio

How the Rise of an Oligarchy Threatens America's Future and What We Can Do About It

Reflections on America’s new reality and the long road ahead

How Irresponsible Journalism Threatens Democracy

A creative director’s journey about getting off the hamster wheel and getting in sync with herself.

Oliver Anthony’s #1 viral hit “Rich Men North of Richmond” reveals the problem – can we be part of the solution?

A call for Corporate America and ad agencies to take a stand and save lives

A look at the ethics of politicians promoting state tourism during election season

From personal autonomy to gun violence, it's time for all of us to take action

A closer look at the Jan. 6 insurrection and why the GOP is no longer Right, just wrong

Out with vaccine hesitancy, in with doing your part.

A creative director’s declaration of intent to defend democracy.

A Vision for Richmond’s Post-Pandemic Renaissance

A Call For Action & Advocacy

From making ads to making change in Virginia's capital of creativity.

How you play the game – and lose an election – matters.

An assessment on the normalization of Trump and where we go from here.

A tribute to Daryl Grove, co-host of the Total Soccer Show and beloved friend to many.

The best way to honor RBG's legacy is to ensure as many people as possible vote in this election.

Reflections of a community no longer in touch.

Don't celebrate – take action. The fight for constitutional equality continues.

From pandemic to protests, chronicling a community in the time of COVID.

The dismantling of one of the most powerful brands in American history.

May we know them. May we be them. May we raise them… or not.

The impact of COVID-19 on a community's “non-essential” businesses.

In a critical election year, don't lose sight of our main focus: we must get Trump out of office.

An imperfect open letter calling us to embrace the differences that bring us together.

To shape the kind of world we want to live in, we must speak out to help change the narrative.

If only we could march every day.