Rachel Scott Everett
Writing Portfolio
As a hybrid creative (Art Director/Writer), I strive to discover those unique, desirable aspects that create an emotional connection with people. Below is a sampling of my published editorials and essays. While my writing spans a range of topics, I often apply my advertising and branding expertise to present a concept both strategically and creatively. I believe in the power of storytelling and strive to utilize my skills to raise awareness, shift perceptions and inspire action.
Create Your Own Rhythm
A creative director’s journey about getting off the hamster wheel and getting in sync with herself.
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From Rich Men To Corporate America
Oliver Anthony’s #1 viral hit “Rich Men North of Richmond” reveals the problem – can we be part of the solution?
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Can Brands End Gun Violence?
A call for Corporate America and ad agencies to take a stand and save lives
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Virginia is for Lovers, not Political Agendas
A look at the ethics of politicians promoting state tourism during election season
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America Is Not Living Up to Its Brand Promise
From personal autonomy to gun violence, it's time for all of us to take action
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The Republican Party’s Brand Devolution
A closer look at the Jan. 6 insurrection and why the GOP is no longer Right, just wrong
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What If Advertising Could Save The World?
A creative director’s declaration of intent to defend democracy.
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It’s Not Whether You Win or Lose… Actually, It Is.
How you play the game – and lose an election – matters.
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The Reckoning: An Election Day Retrospective
An assessment on the normalization of Trump and where we go from here.
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The Beautiful Game Meets A Beautiful Life
A tribute to Daryl Grove, co-host of the Total Soccer Show and beloved friend to many.
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Be Ruthless and Get Out The Vote
The best way to honor RBG's legacy is to ensure as many people as possible vote in this election.
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Women’s (In)Equality Day
Don't celebrate – take action. The fight for constitutional equality continues.
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Women’s March More Relevant Than Ever
In a critical election year, don't lose sight of our main focus: we must get Trump out of office.
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Women’s March: March for One, March for All
An imperfect open letter calling us to embrace the differences that bring us together.
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White Person To White Person: Apathy Needs To End
To shape the kind of world we want to live in, we must speak out to help change the narrative.
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Women’s March: Thank You For Giving Me What I Desperately Needed
If only we could march every day.
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